Leveraging Nosto, Shopify Plus and BVAccel, Campus Protein sees a 19% increase in revenue and 2x conversions

INDUSTRY: FOOD & BEVERAGE
PLATFORM: SHOPIFY PLUS

Campus Protein is a one-stop shop for college students who want brand name supplements and vitamins at affordable prices.

Challenge:

Disconnect in personalization between the onsite and offsite experiences

Challenge
Solution:

Product Recommendations site-wide (Nosto), seamless site development and flow (BVAccel) and a robust framework (Shopify Plus)

Solution
Result:

Product Recommendations site-wide (Nosto), seamless site development and flow (BVAccel) and a robust framework (Shopify Plus)

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About Campus Protein

Founded in 2010 at Indiana University, Campus Protein’s mission is to be the one-stop shop for college students who want brand name supplements and vitamins at affordable prices. As a college student himself, Russell Saks saw a huge opportunity when his friends were spending more money on supplements in-store—primarily to get sales rep’s personalized guidance on what to take based on their personal health goals. By establishing a robust online store, affordable pricing, fast shipments and campus reps on the ground to provide 1:1 advice, Campus Protein cracked the code. Today, Campus Protein has 10 warehouses across the country, are on 300 college campuses and have over 1,500 campus reps.

Challenge

Shopping for supplements and vitamins is an extremely unique endeavour from one shopper to the next: the perfect product can depend on body type, gender, goals and more. Campus Protein was challenged with how they can provide the same 1:1 experience shoppers can get offline and bring it online. To do this, they mostly rely on their campus reps. In order to build a network of campus reps and customers, they needed a reputable and reliable online presence that people could trust and want to be a part of. 

Solution

A Reliable Platform with Visual Appeal

Shopify Plus acts as the backbone of their website with constant reliability and a robust framework, while BVAccel brings the development, style and flow of the site. A visually appealing site that is optimal for all devices is a game-changer. This transformation contributed to an overall 26% increase in site traffic.

Product Recommendations

Nosto took Campus Protein’s site to a new level from a user experience point of view: much like campus reps provide students with guidance in person, Nosto brings that same personal touch to online browsers with personalized recommendations site-wide. As a result, visitors to the site are 2x more likely to convert into buying customers.

Products used:
  • Product Recommendations
  • Results

    Leveraging the Power of Nosto, Shopify Plus and BVAccel, Campus Protein transformed the way their customers interacted with their brand – from offering highly relevant products across key site pages to implementing a robust ecommerce platform and site flow that made it easier than ever for shoppers to navigate their site. These implementations have resulted in:

    • a 19% increase in revenue
    • a 2x increase in conversions
    • a 26% increase in valuable traffic

    0%

    increase in revenue

    0x

    higher conversion probability

    0%

    increase in valuable traffic

    TRUSTED BY 2,600+ RETAIL BRANDS ACROSS THE WORLD.