Across all three Domu Brand sites (VonHaus, VonShef & Beautify) product recommendations are used to guide customers to the right product at the right time. On product pages, these recommendations result in a 3.12% CR for VonShef and an 8.55% CTR for Von Haus. The often forgotten pages — such as the 404 and thank you pages — also use product recommendations to guide lost customers back on the right track or encourage them to purchase a complimentary item. In the case of VonHaus, these recommendations have a 17% CTR, and Von Shef’s thank you page generating a 5.77% CR.
New visitor pop-ups
In order to create excitement over the new site, Beautify runs a competition for new customers to be entered into a prize draw. The pop up has so far gathered over 7000 email addresses giving Beautify another touch point with their customers.
Personal shopper emails
One thing Beautify capitalises on is relevant email marketing. Whether part of a welcome series or letting their customers know about a new range of products launched on the store, there is always a suggestion of products customers may be interested in. A recent Mother’s Day reminder campaign has generated a 12% CTR from the email and more personalised recommendations included in their newsletters have seen close to a 4% CR, by adding a convenient and relevant draw for customers checking their emails to return to the site.