Gym+Coffee experienced an impressive growth period when athleisure boomed during COVID-19. But when the world opened up, and the market naturally simmered—dropping traffic across this vertical—Gym+Coffee began to focus on maximizing the traffic they were getting, as much as possible.
“Although I hadn’t worked with Nosto before, the product suite was impressive, and I’d heard from various people that it was great technology to increase conversions and average order value.” says Ecommerce Manager, Lee Mcnamara.
Going live with a number of our personalization modules in September 2022, their team was quickly impressed with the sophistication of Category Merchandising. When they learned we were launching a Search solution with similar capabilities, they were keen to move that function to Nosto too. “As soon as Joanna [our Customer Success Manager] let us know there was a search product coming, I knew straight away we’d want it”, says Lee.
Moreover, their existing search solution demanded significant manual effort to optimize results during the likes of sales periods when stock levels were volatile. “Black Friday Cyber Monday 2021 was a crazy-busy time. Items were flying out of stock and we were seeing massive size breaks in certain products. To demote those items in the SERPs took a lot of manual effort”, says Lee. “It was just impossible for a small team”.
Gym+Coffee hoped Nosto’s new Search solution would bring them smarter automation, and optimize their search results for greater chance of conversion—as with their Category Merchandising setup.