Product Recommendations on Key Site Pages
Pura Vida Bracelets implemented Nosto to enhance the customer experience, increase customer lifetime value and boost online sales. The brand’s strategy focuses on three key pages on their website:
Best-seller Product Recommendations were added to the Home page are used to guide new visitors to the top-selling bracelets and inspire browsing. This addition resulted in an initial 9.7% click-through rate.
Cross and-up-selling recommendations on Product pages showcase related and higher-priced items to the product being viewed in order to increase cart size and average order value. This contributed to a 5.7% conversion rate on these pages.
Search and visited related recommendations on the Search page are displayed to show what other visitors viewed when searching similar terms, resulting in a 10% conversion rate.