The True Vintage team collaborated with their Nosto CSM to create a completely unique experience for loyal customers and subscribers. Through a VIP tier service, the brand gave extra attention to their community of purchase-savvy customers – without allocating extra time internally to execute.
‘Early access sale’ email campaign for their VIP shopper segment
True Vintage’s Cyber Weekend sale strategy was twofold: they aimed to create an experience that offered easier access to their products, while also limiting the scope of their sale to shoppers who are most likely to convert and drive higher AOV.
To promote the sale, the purchase-savvy customers were added to a VIP segment that was then imported to the brand’s ESP, Klaviyo. Using a specific UTM link leading back to their site, True Vintage launched an email campaign that gave these shoppers (and only these shoppers) early access to their Cyber Weekend sale.
Incremental discount messaging on Product and Cart pages
Now that True Vintage was honing in on the customers who are likely to convert, encouraging them to discover relevant and complementary products was the next step in offering a VIP experience.
Using Nosto’s Content Personalization, the brand implemented incremental discount messaging on their Product Cart pages to drive higher order value. This messaging highlighted a customer’s current cart value and the additional amount needed to hit the next discount threshold. This made it clear to the shopper how much more they’d need to spend to achieve an even higher discount.
Simultaneously, each customer was shown well-positioned Product Recommendations filtered to show only the most relevant products. These recommendations are a permanent fixture on True Vintage’s site.
Content campaigns scheduled ahead of time for lower effort and higher impact
Although Black Friday weekend is typically a stressful time for retailers, the True Vintage team were relieved to know that they wouldn’t have to worry about launching their personalization strategy on time. Using Nosto’s Scheduling feature, the brand was able to schedule their content campaigns ahead of time – giving them peace of mind to focus on other business needs and goals during Cyber Weekend.
This was the start of many successful campaigns for True Vintage and Nosto – one of which included the launch of a gift card banner that only took 10 minutes to implement – and the brand is now setting their sights on applying the same level of automated personalization to their app as well.