Woodhouse Clothing creates unique shopping experiences that yield 44% more conversions

Solution

Product Recommendations that inspire

Woodhouse Clothing is using Nosto’s Onsite Product Recommendations to deliver personalised shopping experiences to their online customers that are both instinctive and inspirational. To assist with product discovery, Woodhouse added Bestseller recommendations to product listing pages, and key brand landing pages (such as HUGO by HUGO BOSS and BOSS by HUGO BOSS). The shopping experience on product pages has been enhanced by including automated cross-selling recommendations that inspire shoppers and make product discovery quicker. Typically, 404 pages are plain and empty; with a view to entice shoppers to keep exploring, Woodhouse has added Browsing History based recommendations which help shoppers resume their shopping should they end up on these pages. For those who have accidentally landed here from an external link and have no browsing history, the most desired products onsite are showcased. Personalized recommendations were added to the cart page to remind customers of the items that had previously sparked the shopper’s interest but not yet added to cart.

Pop-ups that add value

While many retailers are intimidated by the use of pop-ups, Woodhouse has boldly embraced this method of communicating with their site visitors. It has allowed them to deliver strategic messages to their shoppers at the right time. With messages and formats tailored for desktop and mobile browsing, Woodhouse has carved out a strategy for their pop-ups that takes into consideration the shopper’s brand preference (showing discount messages for the brands that shoppers are most interested in) as well as where they are in their shopping journey (visiting for the first time, leaving without purchasing, or added their first item to the basket).

Good-bye to the batch email

Woodhouse Clothing’s already robust email strategy has been complimented by adding product recommendations tailored not only for each shopper but also for the different stages of their shopping journey. Their “welcome email” series also displays recommendations designed to surface new products to customers based on their first visit to the site. The retargeting email campaigns (cart abandonment, browser abandonment) include product recommendations relevant to what was viewed or left in the cart. Transactional emails have also received the personalisation treatment by adding Order Related Recommendations that suggest “complete-the-look” follow-up purchases.