Discover ecommerce personalization examples that help you optimize your customer experience to drive the business results you desire.
Check out our list of ecommerce personalization examples for inspiration of what you can do and achieve with your online store. Use product recommendations, content personalization, category merchandising, and more to create personalized ecommerce experiences that drive shoppers to purchase your products and keep coming back for more.
Dynamic PDP Recommendations to Maximize ROAS for Paid Ad Traffic
Maximize the value of your paid ads traffic on PDP pages by displaying ‘Similar Style’ Product Recommendations to customers who land onsite through paid ad channels. Combine the powers of segmentation, dynamic content and sleek product recommendations to reduce bounce rate, increase conversion rate and average order value and drive higher ROAS.
Personalized content to create FOMO on Product Detail Pages
Use real-time product data to create a sense of urgency in shoppers. Showcase personalized content on product detail pages that reveal the amount of stock left of that specific product. Using FOMO to drive urgency in shoppers can push them to more quickly purchase the product.
Use real-time product data to create a sense of urgency in shoppers. Showcase ribbons on personalized product recommendations that display the amount stock left of each specific product in the recommendations. Using FOMO to drive urgency in shoppers can push them to make a purchase faster.
Offer a coupon or discount in the bottom right or left corner of any page; this helps convince hesitant shoppers that one (or many of) the products located further up on the page is worth purchasing. This additional push can make all the difference for shoppers who maybe weren’t sold by the product and price point alone.
Offer personalize product recommendations across any page in an overlay interstitial in order to make sure shoppers can’t ignore them. Feel confident in your recommendations and give shoppers no choice but to click on them or have to exit by delivering them in a triggered pop-up that takes over the entire experience.
Custom category merchandising based on location and tagging
Use geo-location and knowledge of local tastes to create personalized category page experiences that drive sales. For example, understanding that people in warmer climates purchase linen more frequently than cotton, showcase linen products before cotton products on a category page when you know the shopper is located in a warmer climate. Understanding these differences can deliver a more seamless experience and lower the barrier to conversion.
Search and visited related recommendations on the Search page
Make search result pages more relevant by showcasing search and visit related product recommendations on the top of these pages. By showcasing products that shoppers who have searched similar or the same keywords have actually purchased, you can decrease the time and effort it takes for new shoppers to discover the same products. Merchandising search pages with product recommendations is one of the easiest ways to optimize performance.
The filtering option used to merchandise your recommendations might not always be the right decision. Deliver two product recommendation types on your product detail pages to allow a bit more room for margin of error. Offering both a personalized and a merchandised set of product recommendations compared to one or the other can mean the difference between keeping and losing a customer.
Recommendation merchandising is the act of specifiying different filtering roles for each product recommendation slot to achieve a specific overarching goal. Offering recommendations that complete an outfit or set on a product detail page can drive shoppers to add items to their cart that they maybe weren’t even thinking about to begin with. Dynamic Bundles help drive average order value and retain shoppers for more purchases.
Accomplish multiple goals using sequence filters that promote products based on various performance metrics and attributes. Category merchandising allows you to create dynamic category page sequences based on weighted merchandising goals and personalized product selections. For example, focus on brand affinity and then margin to ensure shoppers are first seeing the products from a brand you carry, with the highest margin.
Offer the latest and greatest with personalized banners that take into account what each shopper is interested in. Tie different offers to each segment in terms of relevance in order to lower the barrier of conversion. Delivering standout offers that are personalized to shoppers’ wants increases visibility and drives conversion rate up.
Payment options can be make or break for a lot of shoppers. The difference between paying fully in the moment or having 4 equal payments over multiple months can make or break a shopper’s decision to purchase. By offering personalized payment options on a cart page according to a shopper’s previous behavior you can sell them on a decision they were unsure of with the option to pay in full from the start.
Showcasing your current discounts is one of the most important merchandising moves you can make. Using Category Merchandising, you can highlight discounted products to ensure they are at the top of category pages, so shoppers know they’re there and have no trouble finding and purchasing the products.
Increase average order value by recommending merchandized and personalized products that are often purchased with the in-cart products. By giving a last minute peek of products that are often bought with the products shoppers are buying, you open the door of possibilities for whast they’d like to have with the items they’ve already decided they want. Cart page product recommendations are the equivalent of “are you sure you don’t want this thing that goes with that?”
Turn a dead end into an opportunity by offering personalized product recommendations that lead a shopper back into product detail pages that are of interest to them. Using ‘previously viewed’ and ‘popular items’ recommendations on your 404 page can help turn a bad experience into one of discovery.
Offer a personalized experience right from the get-go by asking shoppers to submit their email right on the homepage. Capturing a shopper’s email right when they land on your store’s front page gives you the opportunity to send them personalized communications offsite as well as understand them better during future visits. Using a pop-up ensures the communication can’t be ignored and drives high-intent shoppers to more quickly give you their information.
Stop shoppers from navigating away from their filled cart with a last-ditch effort message that shares with them a personalized discount or offer. Personalized ecommerce experiences entail having a back and forth, so challenging a shopper’s hesitation is a personable action brands can use to be more one-to-one.
Personalized ecommerce experiences are about relevant options. Deliver a selection of product recommendations with different filtering options; showcase both the previous products the shopper has viewed and the products that other shoppers frequently purchase with the specific product whose detail page the shopper is on.
At the core of ecommerce personalization is product recommendations, and the first recommendations you deliver are your first impression with a customer. Offering merchandised product recommendations to first time visitors and personalized recommendations to those who are returning is a vital part of any optimal ecommerce shopping experience. Deliver varying custom recommendations on your homepage using Nosto’s product recommendations and segmentation.
Give shoppers that extra push on your product detail pages with a personalized add-to-cart pop-up that showcases a discount or reminds them of free shipping. This added push with relevant visuals and messaging could be the difference between convincing them to purchase and losing them altogether.
Draw shoppers back to your store with product recommendations based on their previous shopping behavior beautifully integrated into your email templates. Use Nosto’s segmentation and insights tool to better target your emails and create truly unique experiences for each of your customers.
Google Shopping listing to product detail page cross-sell product recommendations
Make your recommendations stand out with a seamless experience that captures the attention of shoppers arriving on a product detail page from a Google Shopping listing and makes it easy to dive deeper into the discovery phase by leading them to similar PDPs.