Generative AI
for commerce

We integrate with generative AI technologies such as OpenAI’s ChatGPT to bring the latest developments into our CXP and enrich its features and functionality. With generative AI at its core and augmenting with native CXP functionality, you can leverage cutting‑edge advancements to streamline processes, create efficiencies, and improve performance.
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Aura
Aura

Intelligent commerce with Generative AI

Streamline commerce campaign workflows

Generative AI helps brands optimize their daily tasks by automating labor‑intensive and manual processes, freeing up valuable time to focus on what matters most.

Fuel ideas and ignite inspiration

By autonomously creating content catering to specific needs with precision (and in seconds!), Generative AI can suggest creative outputs that further inspire brands with fresh, innovative ideas.

Improve campaign performance at scale

Built on large language models (LLMs), Generative AI provides highly relevant copy and trend analysis, that can be used to enhance the user experience and boost performance.

How customers are
using Generative AI

Translate product recommendation titles with better quality

  • Our generative copy for product recommendation titles leverages Large Language Models that consider the context of where the title is used. This results in translation quality that is typically superior to regular translator tools.

Evaluate the impact of generative AI product recommendation titles

  • Test your product recommendation titles using our A/B testing feature. Compare the Generative AI-powered variations with those you’ve manually created to determine which titles yield the best engagement and conversion rates.