Encourage conversions with trusted, user-generated content
Supplement your ecommerce store imagery with authentic customer content that inspires shoppers to engage with your products, and lends the social proof needed to convert.
Shoppable
UGC
Fuel click-throughs and conversions with powerful user-generated content (UGC) that inspires shoppers, lends trust, and grows customer loyalty.
Authentic content experiences that boost key ecommerce metrics
Maintain a constant stream of fresh visual content, without the ongoing costs
Save time and money by fuelling your ecommerce content with diverse, freely available UGC, lessening the need to refresh visuals with costly and time-consuming photo shoots.
Streamline the path to purchase by transforming UGC into shoppable content
Seamlessly link any featured UGC pieces to related product pages, or enable direct ‘add to cart’ CTAs, facilitating conversions for shoppers ready to take action.
Easily identify the most performant UGC with Predictive AI
Gauge which UGC is most likely to perform with intelligent predictions that advise what should be published, increasing ongoing campaign performance and reducing curation time.
Turn earned content into owned assets with effortless rights management
Contact content creators to get permission to feature their UGC with our robust, easy-to-use rights management workflows—giving you full control over the T&Cs of UGC rights requests.
Transform your marketing emails with highly-engaging UGC
Drive click-through rates and website traffic by using powerful UGC within your marketing emails, all while creating a cohesive experience between channels.
Encourage conversions with trusted, user-generated content
Supplement your ecommerce store imagery with authentic customer content that inspires shoppers to engage with your products, and lends the social proof needed to convert.
Maintain a constant stream of fresh visual content, without the ongoing costs
Save time and money by fuelling your ecommerce content with diverse, freely available UGC, lessening the need to refresh visuals with costly and time-consuming photo shoots.
Streamline the path to purchase by transforming UGC into shoppable content
Seamlessly link any featured UGC pieces to related product pages, or enable direct ‘add to cart’ CTAs, facilitating conversions for shoppers ready to take action.
Easily identify the most performant UGC with Predictive AI
Gauge which UGC is most likely to perform with intelligent predictions that advise what should be published, increasing ongoing campaign performance and reducing curation time.
Turn earned content into owned assets with effortless rights management
Contact content creators to get permission to feature their UGC with our robust, easy-to-use rights management workflows—giving you full control over the T&Cs of UGC rights requests.
Transform your marketing emails with highly-engaging UGC
Drive click-through rates and website traffic by using powerful UGC within your marketing emails, all while creating a cohesive experience between channels.
Earn more revenue with
user-generated content
“People love to see and share their selfies on the big screen. Capitalise on this to turn your audiences into amplifiers and advocates, and get tons of great content in the process.”
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“We strongly believe the use of UGC images in our marketing collaterals resulted in a more relatable and effective marketing campaign.”
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“I think more and more, people see past advertising these days…If you have happy customers sharing your content, then use it! It has been invaluable to our business. ”
Read case studyKey features
Intelligent content
discovery experiences
start with a CXP
Create hyper-relevant commerce experiences with a CXP that combines cutting-edge search, merchandising and personalization capabilities
Explore how artificial intelligence
can transform your UGC
Read our user-generated
content resources
This 2023 study investigates the challenges ecommerce marketers are facing when it comes to creating visual content, explaining why many are turning to UGC as a solution to help with cost, diversity, engagement, and more.
Get report
Discover how to make your Nosto Product Recommendations even more performant by injecting powerful, trustworthy user-generated content into them!
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