O’Neill increases conversions across Europe by A/B testing the search experience
21%
increase in CVR for the German store
15%
increase in CVR for the French store
43%
increase in CVR for the UK store
As a leading sportswear brand,O’Neill is committed to delivering high-performing shopping experiences across its European markets. Facing the challenge of balancing branding priorities with data-driven merchandising strategies, however, they A/B testing variations of their search experience to determine the most performant setup.
In this case study, you’ll discover how O’Neill leveraged Nosto’s Commerce Experience Platform to enhance search performance and maximise conversions:
A/B testing and optimization: Comparing a branding-led search strategy (prioritizing full-price and seasonal items) with a sales-driven approach (prioritizing order volume and sales per view).
Search merchandising: Dynamically ranking product order on the search results page based on merchandising rules.
Regional optimizations: Pushing winning variants to match shopper behavior in different European markets, including the Netherlands, Germany, and the UK.
A/B testing and optimization: Comparing a branding-led search strategy (prioritizing full-price and seasonal items) with a sales-driven approach (prioritizing order volume and sales per view).
Search merchandising: Dynamically ranking product order on the search results page based on merchandising rules.
Regional optimizations: Pushing winning variants to match shopper behavior in different European markets, including the Netherlands, Germany, and the UK.
“A/B testing empowered us to make data-driven decisions that directly impacted our conversion rate. By experimenting with personalization and tailored experiences, we were able to fine-tune our approach and deliver more relevant products for the customer. Moving forward, together with Nosto we plan to continue A/B testing to further optimize and improve our conversion rates even more.”
Shabnam Yosefzay, Digital Visual Merchandiser
Shabnam Yosefzay, Digital Visual Merchandiser
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