Playbook Archive

Onsite Product Recommendations

Deliver one-to-one personalized product recommendations to every customer across your site based on their individual real-time buying behavior and transactional data.

Onsite Content Personalization

Personalize every and any element of your web store, including navigation bars, banners, videos, copy, and graphics & logos.

A/B Testing & Optimization

Identify which onsite experiences most impact customer conversion by deploying A/B tests across any element on any page, and optimize experiences according to the results.

Brand Matching: How to Use AI to Manually Set Merchandising Rules in Fashion and Cosmetics

A few years back, when setting up product recommendations on sites that sold particular brands (especially on beauty & cosmetics sites), we came across the same problem: Some brands have strict guidelines for retailers which limit the cross-selling of products to the same brand viewed on a product detail page (PDP). For example, if a […]

Optimizing Shopping Cart Product Recommendations: Cross-selling Tactics and Design Best Practices

Cart is the moment of truth but also an upselling opportunity. At the cart stage, personalized product recommendations play a crucial role in increasing Average Order Value (AOV) but without having a negative impact on conversion. By deploying SKU / variants, we make it even easier to increase the AOV. Imagine yourself in line at […]

How to Increase Product Landing Page Conversion With Product Recommendations

Optimizing landing pages that shoppers arrive to by clicking on paid ads is often tricky. To make it even worse, every click or impression is a cost. That means that if a customer doesn’t convert, the marketing budget is drained one click at a time with no positive conversions to show for it. A simple […]

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