Product Recommendations

Use behavioral data to show the most relevant products to every shopper, every time. Nosto analyzes shoppers’ online and offline activity using machine learning algorithms to understand what each shopper truly wants. With almost unlimited customization options and an interface built for action, it’s easy to deploy and adjust personalized product recommendations across every part of the shopping journey.

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Category Merchandising & Personalization

Combine the power of personalization with control over how products are displayed on your category pages. Most product discovery happens on category pages — yet the majority of shoppers never get past the first page. With Nosto’s Category Merchandising, you can ensure that the right products are shown where shoppers will see them. Personalize based on shopper behavior, and layer in product filtering strategies based on performance metrics and rich product attributes.

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Content Personalization

Nosto uses customer behavioral data to personalize onsite content based on shopper affinities and interests. Personalized content at each digital touchpoint is a vital component of any ecommerce experience today. Nosto’s powerful machine learning algorithms allow you to dynamically customize content directly tied to each shopper’s preferences so that the entire experience is unique and relevant.

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Segmentation & Insights

Great commerce experiences rely on effective customer segmentation based on behaviors, demographics, and affinities. Nosto gives retailers the ability to segment audiences based on almost any combination of factors, such as category affinity, brand affinity, gender, lifecycle stage, and more. These segments can then be used across the full Nosto platform to personalize product recommendations, content, category merchandising, pop-ups, and more.

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A/B Testing & Optimization

Prove which personalization and merchandising strategies work. Nosto's A/B Testing & Optimization allows you to understand how different experience variations applied across your site improve KPIs like conversion rate, average order value, average revenue per visit, and more. With our Continuous Optimization feature, winning variations are automatically applied, minimizing any risk of revenue loss from underperforming tests.

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Pop-Ups

Leverage the power of machine learning to deliver personalized pop-ups and overlays that convert. Pop-ups and overlays are a critical tactic to push shoppers towards action and recover potential abandonment. Nosto’s pop-ups can be triggered by a variety of different behaviors, and are fully integrated with segmentation capabilities to ensure consistency across the shopping experience.

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Personalized Emails

Send timely emails to shoppers after they’ve taken a specific action or personalize emails using customer data. Nosto allows you to send welcome emails when a shopper makes an account, thank you emails with a discount after shoppers make a purchase, or reminder emails when they abandon their cart using behavioral triggers. Plus, use your onsite data to make the emails even more relevant with personalized product recommendations sent through whichever email provider you use.

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Mobile App Personalization

Use cross-channel behavioral and transactional data to personalize your in-app experience. Convincing shoppers to download and engage with a mobile app is difficult enough. By using cross-channel data to personalize the content, message, and product recommendations in-app, retailers can create mobile experiences that not only convince shoppers to download and engage with their apps but also drive purchases.

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In-Store Personalization

Bridge the gap between onsite and in-store experiences and drive higher engagement everywhere. Consolidating onsite and in-store data to create experiences that feel seamless is a must for any retailer working toward delivering true omnichannel experiences. Having a single view of both data sources enables retailers to ensure every experience is as relevant as possible.

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