Product Recommendations

Guide customers through their full shopping journey from discovery to upsell

Create a better shopping experience and drive more revenue with personalized product recommendations across your site, email, apps — even in-store.

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Blend behavioral, transactional, imported, and visual data into one intelligent data layer

Nosto analyses shoppers’ activity to understand what individuals truly want, so you can show the most relevant products to every shopper, every time. Nosto’s intelligent data layer combines behavioral, transactional, and imported data with visualAI to provide a holistic pool for accurate and relevant recommendations. With almost unlimited customization options and an interface built for action, it’s easy to deploy and adjust personalized product recommendations across every part of the shopping journey.

Improve product discovery by automatically surfacing the most relevant products from your catalog

Apply a variety of different discovery algorithms — such as bestsellers, trending products, and new inventory — that can be further personalized for each shopper. Powerful merchandising rules and seamless integration with Nosto’s Segmentation product enable you to fine-tune strategies for different customer groups and products.

Learn how Woodhouse Clothing increased conversion rate by 44%

Increase average order value with upsell and cross-sell product recommendation

Let Nosto do the hard work of automatically figuring out how to get shoppers to add more products to the cart.

Recommend products based on what’s in the cart, create cross-selling recommendations based on color, brand, material, and more — even trigger different recommendations based on free shipping thresholds.

Learn how dunhill increased AOV by 25%

Increase repeat purchases and drive higher lifetime value with loyalty-based recommendations

Loyal shoppers are the backbone of every retail brand, especially in uncertain times. Recommend products based on behavior such as past purchases, as well as predicted interests and affinities — and even let shoppers pick up right where they left off with last-mile persistent browsing history recommendations.

See how some brands use user-generated content in product recommendations to drive loyalty.

Manage margin, merchandising, and contextual goals to drive profit, sell-through, and return on ad spend

Great personalized product recommendations don’t just show what the shopper wants — they help you show the products that optimize for your specific goals. Adjust recommendations based on stock levels, margin, and specific product attributes, and even-fine tune recommendations on landing pages based on the specific Google Shopping campaign the user arrived from.

Learn about different product recommendation filtering options and how to use them to accomplish your different merchandising goals.

Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences. The customers who interacted with Nosto’s recommendations had a conversion rate 3.5x and an average visit value 3.8x those who didn’t, and our average order value increased by 10%.”.

Matthieu Galtié, Head of Digital, Volcom Europe

It was great to have a dedicated team that was accessible to us as we navigated the Nosto implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team.

Berly Isaak, Senior Director Global Marketing, LeSportsac

Nosto’s A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion within weeks on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.

Emily Andrews, VP of Ecommerce, Cynthia Rowley

Nosto has been an incredible time-saver and has expanded our customization far beyond basic product recommendations. The platform itself is very user-friendly and provides helpful, granular insights on how the campaigns are performing.

Ian Leslie, CMO, Industry West

When Stackla (Visual UGC by Nosto) introduced its Organic Influencers tool, that was great for us because we were already getting so many people asking how they could get involved. Before we had to give people lengthy responses on social media but now we can just direct them to the advocates page on our website. It saves a lot of time from a community management point of view and is an easy way for people to sign up with us. The ability to craft creative briefs has really helped us communicate more clearly and easily with our growing community of passionate customers. To see the way people are engaging with the brand in our Organic Influencer’s community is very exciting.

Georgie Scott, Marketing Manager, DKSH Grocery Connect, Little Bellies

The commerce experience platform for people who run ecommerce

Personalized Emails

Pop-ups

Content Personalization

Segmentation & Insights

In-Store Personalization

Mobile App Personalization

A/B Testing & Optimization

Dynamic Bundles

Category Merchandising

Catalog Explorer

Dashboard & Analytics

Visual UGC powered by Stackla

Integrations for every ecommerce tech stack.

We integrate with a selection of best-in-class technology providers to ensure consistent optimized experiences across your customers’ shopping journeys. Our patented implementation methods and out-of-the-box integrations ensure easy migration, risk-free deployment and fast time-to-market. So, whichever platform you’re on or technology stack you use, we’ve got you covered.

LEARN MORE ABOUT OUR INTEGRATIONS