Product Recommendations

Guide customers through their full shopping journey from discovery to upsell

Create a better shopping experience and drive more revenue with personalized product recommendations across your site, email, apps — even in-store.

Blend behavioral, transactional, imported, and visual data into one intelligent data layer

Nosto analyses shoppers’ activity to understand what individuals truly want, so you can show the most relevant products to every shopper, every time. Nosto’s intelligent data layer combines behavioral, transactional, and imported data with visualAI to provide a holistic pool for accurate and relevant recommendations. With almost unlimited customization options and an interface built for action, it’s easy to deploy and adjust personalized product recommendations across every part of the shopping journey.

Improve product discovery by automatically surfacing the most relevant products from your catalog

Apply a variety of different discovery algorithms — such as bestsellers, trending products, and new inventory — that can be further personalized for each shopper. Powerful merchandising rules and seamless integration with Nosto’s Segmentation product enable you to fine-tune strategies for different customer groups and products.

Increase average order value with upsell and cross-sell product recommendation

Let Nosto do the hard work of automatically figuring out how to get shoppers to add more products to the cart.

Recommend products based on what’s in the cart, create cross-selling recommendations based on color, brand, material, and more — even trigger different recommendations based on free shipping thresholds.

Increase repeat purchases and drive higher lifetime value with loyalty-based recommendations

Loyal shoppers are the backbone of every retail brand, especially in uncertain times. Recommend products based on behavior such as past purchases, as well as predicted interests and affinities — and even let shoppers pick up right where they left off with last-mile persistent browsing history recommendations.

See how some brands use user-generated content in product recommendations to drive loyalty.

Manage margin, merchandising, and contextual goals to drive profit, sell-through, and return on ad spend

Great personalized product recommendations don’t just show what the shopper wants — they help you show the products that optimize for your specific goals. Adjust recommendations based on stock levels, margin, and specific product attributes, and even-fine tune recommendations on landing pages based on the specific Google Shopping campaign the user arrived from.

Learn about different product recommendation filtering options and how to use them to accomplish your different merchandising goals.

Integrations for every ecommerce tech stack.

We integrate with a selection of best-in-class technology providers to ensure consistent optimized experiences across your customers’ shopping journeys. Our patented implementation methods and out-of-the-box integrations ensure easy migration, risk-free deployment and fast time-to-market. So, whichever platform you’re on or technology stack you use, we’ve got you covered.