Commerce Experience
Examples

Oner Active, a female-founded activewear brand, is taking personalization next level by creating bespoke landing pages tailored to each individual shopper. Inspired by the in-store experience of working with a personal stylist, these curated pages present clothing selections that align with customers’ unique preferences.

For Harvie & Hudson, luxury menswear isn’t just about the clothes—it’s about the experience. The brand uses a smart content personalization banner to entice shoppers with a free gift when they meet a £250 spending threshold. This strategy not only drives up average order value (AOV) but also provides value that resonates with their high-end clientele.

Aubade takes cross-selling to the next level with its “Complete Your Set” bundle. By using smart filters, the brand helps shoppers find the perfect matching pieces, ensuring every addition to their cart feels intentional and cohesive. It’s a subtle yet effective way to enhance the shopping experience while boosting sales.

Kowtow, known for its commitment to ethical and organic fashion, has created a hidden URL landing page exclusively for loyalty program members. This VIP experience offers early access to their new collection, showcased through curated dynamic bundles, making their most dedicated customers feel like true insiders.

A 1:1 global category merchandising rule ensures every shopper sees the most relevant products by dynamically adapting based on their behaviors—device, affinity, cart contents, previous orders, location, and source. When personalization data is unavailable, a default merchandising strategy applies, balancing relevance with a seamless, engaging shopping experience for all users.

O’Neill implemented an A/B testing strategy across multiple regions, comparing two search merchandising rules:

Variation A (their existing rule): Focused on promoting product views, inventory, full-price items, and the current season’s collection. For example, it showcased jackets from the Fall/Winter 2024 collection for winter-related searches.

Variation B (the new rule): Prioritized orders and sales per view while reducing the emphasis on full-price items, and adjusted the conversion rate weight to 15% to mitigate skewed data from low-traffic, high-conversion products. Focused on higher order volume, avoiding distortions from multiple sizes ordered by the same shopper.