The WOD Life, a premier shop for high-performance athletic gear, faced significant challenges in optimizing their merchandising process. With manual, time-consuming tasks and limited control over product sorting, their team struggled to create a seamless shopping experience. On top of this, they struggled with an outdated product recommendation tool that lacked the ability to run A/B tests, making it nearly impossible to refine their strategies. To address these challenges, The WOD Life partnered with Nosto to implement AI-powered personalization solutions:

Category Merchandising: to automate merchandising rules, rank products based on key criteria

Personalized Product Recommendations: showcased across the homepage, PDP’s, category pages, and cart to drive product discovery and conversions

Behavioral Pop-ups: Abandoned cart pop-ups to re-engage visitors when they return to the site