[On Demand] Retail Masterclass Homeware – An In-Depth Look at IKEA’s UX, Personalization & UGC Strategy
- A holistic look at how IKEA’s physical retail presence translates online
- How the brand acts on each customer’s needs and purchasing behaviours across various digital channels
- A deep dive into the user experience of their digital storefront
- How they utilize user-generated content to build stronger relationships with their consumers
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