On-demand
Clearing the Path to Conversion: Customer Journey Personalization & Segmentation
![](https://www.nosto.com/wp-content/uploads/2021/08/Signet.png)
![](https://www.nosto.com/wp-content/uploads/2021/08/Prudence.jpeg)
![](https://www.nosto.com/wp-content/uploads/2021/08/Hugh.jpeg)
![](https://www.nosto.com/wp-content/uploads/2021/08/Paul.jpeg)
This session dives deep into the segmentation and personalisation strategy Signet, the Australian packaging company, implemented with Nosto at the launch of their recent re-platform onto Adobe Commerce.
You’ll learn:
- How Signet thinks about their segmentation strategy and what segments this has led to them focusing on
- What personalisation best practices Signet has discovered page-by-page through their experience
- How Signet views the relationship between product recommendation placements and content placements
- Why Signet believes certain product recommendation algorithms perform better than others for different segments