Clearing the Path to Conversion: Customer Journey Personalization & Segmentation

Prudence Krook Digital Marketing Manager, Signet
Hugh Pembroke Digital Project Manager, Signet
Paul Yuen Account Executive, Nosto
About The Session:

This session dives deep into the segmentation and personalisation strategy Signet, the Australian packaging company, implemented with Nosto at the launch of their recent re-platform onto Adobe Commerce.

You’ll learn:

  • How Signet thinks about their segmentation strategy and what segments this has led to them focusing on
  • What personalisation best practices Signet has discovered page-by-page through their experience
  • How Signet views the relationship between product recommendation placements and content placements
  • Why Signet believes certain product recommendation algorithms perform better than others for different segments