On-demand
Clearing the Path to Conversion: Customer Journey Personalization & Segmentation




This session dives deep into the segmentation and personalisation strategy Signet, the Australian packaging company, implemented with Nosto at the launch of their recent re-platform onto Adobe Commerce.
You’ll learn:
- How Signet thinks about their segmentation strategy and what segments this has led to them focusing on
- What personalisation best practices Signet has discovered page-by-page through their experience
- How Signet views the relationship between product recommendation placements and content placements
- Why Signet believes certain product recommendation algorithms perform better than others for different segments
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