PSY-Q Meets Ecommerce: Keeping Up With Ethical Shoppers

Professor Ben Ambridge Psychologist, Endless Gain
Chloe Pascal Global Head of Marketing, Nosto

In this session, we discussed key psychological principles and real-life examples of how they can influence the experiences of your customers. These principles include:

  • Gamification
  • Concrete Goals
  • Public Commitment
  • Overcoming Barriers to Sustainable Choices