Black Friday Cyber Monday 2023, by the numbers
Cyber weekend 2023 was over in a flash! And we’re back with our annual breakdown of retail performance. We analyzed over a hundred million website visits to over a thousand Nosto-powered stores this year. Here’s your breakdown of how retail’s most anticipated weekend panned out in 2023.
Overall weekend performance
Year-on-year increase in traffic: +22.94%
Year-on-year increase in sales: +4.41%
Year-on-year increase in AOV: +4.10%
Product discovery campaigns
Number of product recommendations served: 4,896,566,995
Year-on-year increase: +75.91%
Year-on-year increase of number of product recommendations clicked: +419.01%
Number of pop-ups served: 471,519
Year-on-year increase: +442.64%
Number of content personalization campaigns served: 339,685,365
Year-on-year increase: +109.53%
Year-on-year increase of number of content personalization campaigns clicked: +80.87%
Number of email widgets served: 45,196,984
Year-on-year increase of number of email widgets clicked: +12.85%
Performance by day
Percentages represent year-on-year increases and decreases.
Black Friday
Traffic: +22.40%
Sales: +2.23%
AOV: +4.38%
Saturday
Traffic: +27.23%
Sales: +9.58%
AOV: +5.70%
Sunday
Traffic: +25.22%
Sales: +3.96%
AOV: +3.20%
Cyber Monday Mobile
Traffic: +17.45%
Sales: +2.71%
AOV: +3.04%
Performance by device
Percentages represent year-on-year increases and decreases.
Mobile
Traffic: +20.42%
Sales: +4.10%
AOV: +3.39%
Desktop
Traffic: +29.59%
Sales: +4.92%
AOV: +5.41%
Desktop vs mobile
Traffic (percentage share)
- Desktop: 26.50%
- Mobile: 73.50%
Sales (percentage share)
- Desktop: 37.94%
- Mobile: 62.06%
AOV (USD)
- Desktop: $141.59
- Mobile: $109.01
Performance by region
Percentages represent year-on-year increases and decreases.
North America
Traffic: +21.72%
Sales: +1.28%
AOV: +2.13%
United Kingdom
Traffic: +11.96%
Sales: +6.92%
AOV: +4.89%
Europe
Traffic: +31.09%
Sales: +8.15%
AOV: +8.14%
APAC
Traffic: +12.17%
Sales: +16.61%
AOV: +3.12%
Performance by vertical
Percentages represent year-on-year increases and decreases.
Fashion & Accessories
Traffic: +26.38%
Sales: +4.56%
AOV: +4.27%
Home & Garden
Traffic: +18.14%
Sales: +8.66%
AOV: -0.14%
Sporting Goods & Hobbies
Traffic: +23.03%
Sales: +12.85%
AOV: +7.84%
Health & Beauty
Traffic: +14.76%
Sales: +14.52%
AOV: +11.21%
Performance by platform
Percentages represent year-on-year increases and decreases.
Shopify
Traffic: +30.83%
Sales: +2.98%
AOV: +3.21%
Shopware
Traffic: +20.56%
Sales: +14.04%
AOV: +1.82%
Magento
Traffic: +1.72%
Sales: +3.71%
AOV: +4.85%
Prestashop
Traffic: +21.16%
Sales: -13.65%
AOV: +16.08%
Other
Traffic: +21.01%
Sales: +12.24%
AOV: +7.04%
About the data
Nosto’s findings are based on analysis of over 112 million website visits during BFCM weekend (96 hours across Friday 00 UTC to Tuesday 00 UTC) to 1127 online stores that use Nosto’s Commerce Experience Platform (CXP), including merchants in North America, United Kingdom, Europe, Latin America, and Asia Pacific. The analysis incorporates data for the period between Black Friday and Cyber Monday 2023 and compares seasonal performance metrics against Nosto merchant websites during the same period in 2022. The comparative YoY analysis demonstrates performance adjustments across common merchants that were using Nosto’s platform in 2022 and in 2023. Singular 2023 analysis demonstrates the total performance of all merchants using Nosto’s platform during the BFCM weekend 2023.
