Nosto recognized in 2025 Gartner® Magic Quadrant™ for Search and Product Discovery for the second year running

We’re pleased to announce our inclusion in the 2025 Gartner Magic Quadrant for Search and Product Discovery for our Completeness of Vision and Ability to Execute. This marks the second consecutive year we’ve been recognized in this report, underscoring our continued innovation in AI-powered product discovery capabilities through our Product Experience Cloud, which unifies Personalized Search, Category Merchandising, Product Recommendations, Post-Purchase Upsell, Personalized Emails, and Dynamic Bundles.

Why this recognition matters

Gartner, the global research and advisory firm, has published its annual report evaluating vendors driving innovation and shaping this rapidly evolving category of commerce search and product discovery. We believe that Nosto’s continued inclusion reinforces our position as a leader in delivering intelligent commerce experiences that drive measurable growth for enterprise retailers.

This recognition comes at a time when economic pressures are driving brands to prioritize ROI-focused solutions that turn every discovery moment into conversion opportunities. Our Commerce Experience Platform, which hosts our Product Experience Cloud, is designed to address this market need by enhancing product findability, relevance, and merchandising performance across the entire shopper journey.

Search performance drives market confidence

“Being positioned in the Magic Quadrant again demonstrates our momentum and validates our approach,” said Tuukka Häkkinen, Chief Product Officer at Nosto. “It reflects not just our product innovation in search and discovery, but also the trust that global brands place in us to deliver immediate ROI through more intelligent, personalized commerce experiences that get results in weeks, not months.”

In 2024, the number of search queries on websites powered by Nosto’s AI search technology increased by 323%. As a result, Nosto’s search solution generated a staggering 1,024% more revenue for brands between 2023 and 2024. During the same period, the number of retailers using our platform for on-site search grew by 85%. This exceptional growth demonstrates the market impact of our hyper-personalized discovery approach.

Expanding discovery across the customer journey

Our latest releases ensure personalized product discovery fuels every touchpoint of the customer journey, creating seamless experiences that feel connected and genuinely helpful without customers even noticing the personalization working behind the scenes.

Leveraging the superior conversion performance of Shopify Checkout, our recent launches include Recommendation Extensions for Shopify, which delivers personalized product recommendations in the checkout and thank you pages, and our newest addition, Post-Purchase Upsell. This new feature adds a one-click offer page immediately after order confirmation, designed to increase the value of every conversion without disrupting the customer journey.

Strategic partnerships like our recently upgraded Klaviyo integration with OAuth security further amplify these capabilities. This two-way connection enables hyper-personalized, consistent experiences across onsite, email, and SMS channels, ensuring product discovery that follows customers wherever they engage with brands.

Our vision for intelligent discovery

As ecommerce product discovery evolves, the next generation of conversational and agentic AI won’t just understand what customers say, it will understand who they are. Nosto is advancing these technologies through the lens of deep personalization, creating conversational experiences and agentic assistants that adapt to individual customer profiles and purchase histories.

“We recognize that the way people discover products is fundamentally changing,” explains Jim Lofgren, CEO of Nosto. “The difference between basic conversational AI and truly intelligent discovery lies in personalization depth. When we deploy conversational interfaces and agentic product assistance, they won’t just respond to queries—they’ll understand each customer’s unique preferences, buying patterns, and intent signals. This means conversations feel genuinely helpful rather than generic, and agentic recommendations drive conversions because they’re tailored to individual shoppers.”

Building on this vision, Nosto is making strategic investments in next-generation capabilities for 2025 and beyond, including conversational interfaces that leverage individual customer profiles, agentic AI assistants trained on purchase behavior data, and enhanced personalization engines that power more intuitive discovery experiences, all designed to deliver measurable growth for enterprise retailers through truly personalized interactions.

Gartner, Magic Quadrant for Search and Product Discovery, 24 June 2025

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