What’s New in Nosto: Email Widgets Made Easier to Manage, Analyze, and Control

What’s New in Nosto: Email Widgets Made Easier to Manage, Analyze, and Control

Just as Nosto helps you create valuable shopping experiences for your customers, we equally care about ensuring a great experience across the platform for our users. Today, we are ready to unveil our email widgets revamp. You spoke, and we listened… keep reading to see what’s new with this feature, and how it will benefit you! 

Why did we revamp the email widget feature?

  • To improve your day-to-day management for clearer visibility, faster deployment, and a better performance overview of all your campaigns
  • To provide more data points that help you better understand the value of personalization in your emails
  • To give more control over products merchants want to surface in the recommendation, catering for specific needs

What’s new? 

Enhanced top-level view: one place to create, manage and analyze email widget campaigns 

If you’re an avid email widget user, you’ll know that the listing view could become convoluted when you have numerous campaigns. The new overview will make this clearer and facilitate your daily management. Here’s what you’re now able to do:

  • Curate a unique dashboard by selecting info you want to surface 
  • Filter your email widgets by campaign details, performance, and sales 
  • Quickly find a campaign using the search bar 
  • Archive email widget campaigns for clearer visibility without losing the performance data of previous campaigns
  • Run quick and mass actions directly from the listing view, like enabling, disabling, deleting, or archiving campaigns

Deeper analytics & easier reporting

We know how important it is for you to profoundly—but quickly—evaluate the performance of each campaign you run. That’s why our product team’s worked hard to improve the email widgets’ analytics capabilities, too. Now, you can:

  • Access more granular analytics to analyze shoppers’ behaviors after they click on your widget and better understand the impact of your campaigns
  • Build and export reports as CSV files—and forget about the hassle of creating your own custom reporting!

Better control of surfaced products

All businesses have their very own specific use cases, and even if you fully trust the AI to pick recommended products automatically, you’re still going to want control. Now, it’s in your power to:

  • Manually pick the products you want to surface in the email widget with our new ‘cherry-picked’ recommendation type 
  • Exclude specific products such as freebies from showing within a widget, and include particular product-types using the filters now available for all recommendations types

Curious to learn more about email widgets? Contact your Customer Success Manager to unlock the module, or visit our Help Center for all the details.


Not using Nosto and want to learn how email widgets can impact the success of your next marketing campaign? Contact our team of ecommerce specialists to learn more.

Explore more articles

Ecommerce Personalization Statistics: The Data Points You Need to Know in 2024
Ecommerce Ecommerce Personalization Statistics: The Data Points You Need to Know in 2024

What is ecommerce personalization? Ecommerce personalization is where online stores customize the shopping experience for individual users based on their behavior, preferences, and other personal data. The goal is to create a more engaging and relevant shopping experience that increases customer satisfaction, sales, and loyalty. Some key ways of using ecommerce personalization are through: 1. […]

Read more
Nosto’s Future of Work Policy: Providing flexible working options for all employees
Other Nosto’s Future of Work Policy: Providing flexible working options for all employees

At the start of the pandemic, Nosto – like many companies – quickly switched to a fully work-from-home arrangement, and soon witnessed the benefits and challenges that came with this. Better work-life balance was accompanied with feelings of isolation. Time saved from commuting came with decreased quality of coworker relationships.  As we began to think […]

Read more
Nosto named in Most Loved Workplaces for LGBTQ+ 2024 and Newsweek’s list of the top 100 global Most Loved Workplaces for 2024
News & Press Nosto named in Most Loved Workplaces for LGBTQ+ 2024 and Newsweek’s list of the top 100 global Most Loved Workplaces for 2024

Leading Commerce Experience Platform (CXP) selected due to openness and transparency, systemic collaboration, and respect for diversity New York, March 19, 2024—Nosto, the leading Commerce Experience Platform (CXP), today announced that it has been ranked in Newsweek’s Top 100 Global Most Loved Workplaces® list, as well as being certified as one of the world’s Most […]

Read more
Site search analytics: key metrics to follow for driving business growth
Ecommerce Site search analytics: key metrics to follow for driving business growth

Site search data is certainly one of the most unexploited gold mines of online retailers. It holds precious insights on how users search on a store, which devices they use, what queries drive revenue, which ones return zero results, and more. However, according to Nosto’s ecommerce search research, only 17% of brands are actively tracking […]

Read more