Deliver personalized category page experiences that accomplish merchandising goals.
Automatically change product order and selection according to shopper behavior and affinity to drive more discovery, engagement and revenue.
Category Merchandising
Combine the power of personalization with control over how products are displayed on your category pages
Most product discovery happens on category pages — yet the majority of shoppers never get past the first page. With Nosto’s Category Merchandising, you can ensure that the right products are shown where shoppers will see them.
Personalize based on shopper behavior, and layer in product filtering strategies based on performance metrics and rich product attributes.
Use sorting to dynamically arrange products on category pages based on multiple goals and KPIs
Sorting allows you to arrange an infinite amount of products in a specific order based on different product attributes and performance metrics. Select multiple attributes and performance goals together and give different weights to each of them to fine-tune sort order.
Learn how Skinnydip London used Category Merchandising to achieve a 16% higher AVV site-wide, a 15% higher conversion rate site-wide, and a 5x-11x ROI.
Highlight specific products in the most vital areas on category pages to address specific promotional needs
Highlights set your products at the top of the category page in a hero section. This can be used to create “end of aisle display”-type experiences on category pages to ensure certain products are always in the most prominent spots. Use highlights to push newer products, promote your most profitable product, liquidate surplus inventory, and much more.
Learn how highlighting can be used to automate top of category page experiences that support campaigns or seasonal products.
Assign different personalization and merchandising rules for different customer segments
Different lifecycle stages and affinities drive different merchandising goals. Assign different sorting and highlighting filters to different segments to further personalize each shopper’s experience and optimize towards multiple goals.
Learn how to use Category Merchandising with segments to create category page experiences based on preferences and affinities.
Use A/B testing to prove which merchandising strategies work best with different customer segments
Merchandising requires both good data and human judgment. By combining Nosto’s A/B Testing capabilities with Category Merchandising, retailers can definitively prove which strategies are optimal, and remove guesswork and manual analysis.
Learn how different testing strategies for your Category Merchandising setup can lead to higher performing experiences.
“Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences. The customers who interacted with Nosto’s recommendations had a conversion rate 3.5x and an average visit value 3.8x those who didn’t, and our average order value increased by 10%.”
Matthieu Galtié, Head of Digital, Volcom Europe
“It was great to have a dedicated team that was accessible to us as we navigated the Nosto implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team.”
Berly Isaak, Senior Director Global Marketing, LeSportsac
“Nosto’s A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion within weeks on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.”
Emily Andrews, VP of Ecommerce, Cynthia Rowley
“Nosto has been an incredible time-saver and has expanded our customization far beyond basic product recommendations. The platform itself is very user-friendly and provides helpful, granular insights on how the campaigns are performing.”
Ian Leslie, CMO, Industry West
“Nosto’s personalized product recommendations give us the ability to deliver highly relevant recommendations with a much larger variety of merchandising goals than native recommendations. The flexibility of the tool gives us a lot of added value, and their easy integration into Commerce Cloud made it so that the entire process was quick and painless.”
Bianca Mercer, Ecommerce and Customer Services Director, Smythson
The commerce experience platform for people who run ecommerce
Integrations for every ecommerce tech stack
Create category page experiences that utilize social proof and user-generated content.
