Personalize every content element on your site to drive more conversions and a better brand experience
Automatically adapt messaging, visuals, layouts, and more to each shopper so they feel like they’re in an online store made just for them.Get a Demo
Nosto uses customer behavioral data to personalize onsite content based on shopper affinities and interests
Personalized content at each digital touchpoint is a vital component of any ecommerce experience today. Nosto’s powerful machine learning algorithms allow you to dynamically customize content directly tied to each shopper’s preferences so that the entire experience is unique and relevant.
Increase onsite engagement with imagery personalized to shopper behavior and preference
Every shopper’s experience is unique, and the content you show each of them should reflect that. Dynamically personalize the visuals on your site according to a shopper’s demographic, behavior, or preferences. Change everything from the photo used on a product page to the brands highlighted in homepage images.
Learn how Industry West achieved a 15% lift in average visit value with content personalization.
Improve conversion rate with personalized messaging and calls-to-action
Personalizing messaging to address shoppers in a way that feels relevant and familiar to them is critical. Use content personalization to dynamically curate your onsite messaging to each individual so that they’re more likely to pay attention and engage.
Whether it’s the title above product recommendations or the information on a checkout page, relevant messaging drives more conversions, engagement, and affinity.
Learn how dunhill increased conversions by 31% with content personalization.
Decrease development time with dynamic content layouts that automatically adjust to each shopper
From a completely personalized homepage experience to how product recommendations are arranged on a product details page, Nosto’s content personalization enables you to dynamically insert and replace content elements on a page.
Want to add a new image block or add more bullet points to highlight a key selling proposition? You can make it happen with Content Personalization.
Learn about the latest improvements to Segmentation & Insights and Onsite Content Personalization.
Save time and effort by scheduling your campaigns ahead of time
Campaign management can take some serious time and effort, but Nosto’s Scheduling feature makes it a whole lot easier. Whether you want to schedule your seasonal sales or a weekend flash promotion, scheduling campaigns ahead of time minimizes tedious work while maximizing time for you to focus on the work that matters.
The commerce experience platform for people who run ecommerce
Develop unique experiences for different customer lifecycle and affinity segments
Nosto’s Segmentation tool is an easy and powerful way to segment different customer groups by predicted likelihood to convert, lifecycle stages, affinities, and any other combination of behavior or transactions. Content Personalization helps you create content campaigns that can be targeted to any segment to drive more engagement and conversions.LEARN MORE ABOUT CONTENT PERSONALIZATION
Understand why different content variations perform better
It’s not enough to just have certain types of content outperform others. With the insights built in to Nosto’s Content Personalization tool, you can start to understand why different segments and affinity groups react to different types of content. These learnings can be used to create even better personalized experiences across your site.LEARN MORE ABOUT CONTENT PERSONALIZATION
A/B test any combination of features, copy, layouts, and more
Testing content variations with your audience allows you to learn which works best. Content Personalization is fully integrated with Nosto’s A/B Testing & Optimization tool, which allows you to quickly deploy sophisticated multivariate tests across the full site experience and automatically.LEARN MORE ABOUT CONTENT PERSONALIZATION
“Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences. The customers who interacted with Nosto’s recommendations had a conversion rate 3.5x and an average visit value 3.8x those who didn’t, and our average order value increased by 10%.”
Matthieu Galtié, Head of Digital, Volcom Europe
“It was great to have a dedicated team that was accessible to us as we navigated the Nosto implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team.”
Berly Isaak, Senior Director Global Marketing, LeSportsac
“Nosto’s A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion within weeks on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.”
Emily Andrews, VP of Ecommerce, Cynthia Rowley
“Nosto has been an incredible time-saver and has expanded our customization far beyond basic product recommendations. The platform itself is very user-friendly and provides helpful, granular insights on how the campaigns are performing.”
Ian Leslie, CMO, Industry West
“Nosto’s personalized product recommendations give us the ability to deliver highly relevant recommendations with a much larger variety of merchandising goals than native recommendations. The flexibility of the tool gives us a lot of added value, and their easy integration into Commerce Cloud made it so that the entire process was quick and painless.”
Bianca Mercer, Ecommerce and Customer Services Director, Smythson
Integrations for every ecommerce tech stack
Personalize your onsite experience with social proof and user-generated content using shoppers' behavioral data and their data from your other marketing technologies.