BFCM Miniseries:
The High-Growth Shopify Playbook
BFCM prep starts now. We're bringing together the industry experts high-growth Shopify brands rely on for peak season. Each one covers a different pillar: AI-driven customer journeys, balancing AI with branding, and the entire BFCM funnel.
3 episodes. 30 minutes each. Moderated by Rick Watson, with practical takeaways you can act on before the traffic hits.
Episode 1 available now
Episode 1 is now
available
Episode 1
Connecting Data Before BFCMDiscover what happens when a brand's marketing platform and commerce platform actually talk to each other—before, during, and after BFCM. How connected data turns into faster, more relevant campaigns during the highest-traffic weeks of the year.
Rick Watson
CEO and Founder
RMW Commerce
Tyler Prete
Global Product Partnerships
Klaviyo
Ben Bradley
Customer Success Manager
Nosto
Episode 2
Marine Layer: The Brand-First ApproachA real look inside how one brand is getting ready for BFCM 2026, from a recent full Shopify redesign to the personalization strategy behind it. Featuring the agency that ran the redesign and the readiness lessons that apply to any high-growth Shopify brand.
Rick Watson
CEO and Founder
RMW Commerce
Katie Malone
Head of Ecommerce
Marine Layer
Michael Janiak
Co-Founder
Pattern
Jamie Burkes
Customer Success Manager
Nosto
Episode 3
First Click to Lifelong VIPFollow one shopper's journey through three stages: guided to the right product fast during the traffic spike, a store personalized to them at every click, and what happens after they buy—the moment most brands stop paying attention.
Rick Watson
CEO & Founder
RMW Commerce
Sylvain Bailly
Head of North America
iAdvize
Liz Reid
Business Development Director
Feefo
Sanny Hoskins
Partnerships Manager
Nosto