Quick Wins to Drive Black Friday Revenue: Personalization, Social Proof, and Customer Service

The holiday season is going to be dramatically different this year, without the crowds, overnight lines, or extensive in-store dealings. The focus this year will be online. And, unsurprisingly, online sales this Cyber Weekend are set to be the biggest yet, driving nearly £40 billion.

How can you capitalize on this opportunity? Brands need to translate the in-store experience online. With little time left to do this, we’ve teamed up with Trustpilot and Gorgias to share quick wins that will help you succeed this year: from personalization to social proof and customer service.