[Retail Homeware Masterclass] An In-Depth Look at IKEA’s UX, Personalization & UGC Strategy

• A holistic look at how IKEA’s physical retail presence translates online
• How the brand acts on each customer’s needs and purchasing behaviours across various digital channels
• A deep dive into the user experience of their digital storefront
• How they utilize user-generated content to build stronger relationships with their consumers

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