Behavioral
Pop-Ups

Improve product discovery and push shoppers towards action with timely messages through fully customizable and behaviorally triggered content pop-ups and overlays.
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Reduce abandonment with timely pop-ups

Encourage shoppers to take specific actions with personalized and timely offers

Effectively capture shoppers’ attention through timely offers that result in increased conversions, site retention, email subscriptions, and reduced cart abandonment.

Optimize pop-up delivery with advanced triggers for seamless shopping experiences

Deliver pop-ups to specific shopper segments, deciding exactly when and where they’ll appear. Use prioritization rules for campaigns to deliver relevant messages without compromising the experience.

Configure all pop-ups and overlay campaigns with speed and ease

Easily set up your pop-up campaigns using our editor and ensure high flexibility and reactivity in delivering messages to your shoppers at the perfect moment.

Earn more revenue with
behavioral pop-ups
Over 5% CTR on returning visitors’ pop-up

“We always find Nosto to be far more intuitive to our needs and proactive; our Customer Success Manager (CSM) comes to us with ideas and we always have confidence in them.”

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10% of sales generated by Nosto-powered experiences

“Nosto provides a dynamic and personalized user experience to our customers, and this not only ensures we uphold our high standards for customer experience but also delivers excellent results on the bottom line.”

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CTR of 6.6% on pop-up recommendations

“Utilizing Nosto’s various capabilities, we have greatly improved the customer experience by personalizing it throughout the shop, which has led to an improvement of our conversion rate and the average order value.”

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Key features

Triggers and scheduling

Decide precisely when your campaigns should appear through advanced triggers based on the time/day, events, page attributes, devices, and specific behaviors.

Segment targeting

Target specific segments of visitors with unique pop-ups based on a wide variety of factors such as lifecycle stages, affinities, traffic sources and more.

Template gallery

Access our HTML and CSS editor to create fully-customizable pop-ups exactly as you desire so you can reduce time to value and ensure brand alignment.

Detailed analytics

Analyze the performance of all your pop-up campaigns and gain valuable insights into their influence on critical KPIs, including revenue attribution.

Recommendations

Enhance pop-ups by including product recommendations that serve specific purposes, such as welcoming back past visitors with the last products they viewed.

Discount codes and offers

Utilize the likes of exclusive, single-use discount codes or reusable codes within any of your pop-up campaigns.

Intelligent product discovery starts
with a CXP

Create hyper-relevant commerce experiences with a CXP that combines cutting-edge search, merchandising and personalization capabilities

Explore our platform

Explore how artificial intelligence can transform your behavioral pop-ups

Predictive AI

Predictive AI

Analyze, test,
automate
Semantic AI

Semantic AI

Understand, contextualise, connect
Visual AI

Visual AI

Find, recognize,
sort
Generative AI

Generative AI

Augment, enhance,
streamline

Read our commerce resources
Article Talking ‘Intelligent Product Discovery’ with Dermalogica

We dive into the concept of intelligent product discovery with Nosto clients, Dermalogica and Casio, to speak about how they’ve been succeeding and innovating in this space—incl. Dermalogica’s use of Pop-Ups!

Read article
Article How to Use Nosto to Save $1M+

It may seem counterintuitive that spending more money can decrease total costs, but, with a platform like Nosto’s, you can actualize significant cost savings when applied intelligently. Here’s how.

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Helping our
customers succeed

Streamlined
go-live

Guided onboarding for fast time-to-value

Work
your way

Set and forget or opt for detailed optimization

Always
accessible

Live chat or email for round-the-clock assistance

Dedicated
CSM

Regular check-ins with customer success manager

On-demand
resources

Access the Nosto Academy and Help Center

Amazing ecomm tool
& customer support

“Nosto’s customer support couldn’t be better, our success manager is knowledgeable, attentive, and is always prepared to discuss better ways to optimize our brands.”

Exceptional support
and user‑friendly experience

“Nosto is an outstanding platform that exceeds expectations. Their exceptional customer support ensures prompt assistance, while the user-friendly interface simplifies everything.”

Truly amazing customer support

“We appreciate that the Nosto team is always available for us, from bi-weekly status calls to any one-off questions that come up. Their team has always supported us!”

Read more about customer success

Pop-Ups FAQ

What are behavioral pop-ups?

Behavioral pop-ups are personalized overlays triggered by specific shopper actions or signals, like exit intent, time on page, or browsing behavior. Unlike generic pop-ups, they respond to what a shopper is actually doing, making them far more relevant and effective.

What is this FAQ about?

Use them to capture email subscriptions, reduce cart abandonment, surface product recommendations, or deliver discount codes and exclusive offers, when it matters most.

How do behavioral pop-ups reduce cart abandonment?

By detecting exit intent or inactivity, Nosto can trigger a timely pop-up with a personalized offer or reminder before a shopper leaves.

Can pop-ups be targeted to specific shopper segments?

Yes. Target visitors based on lifecycle stage, traffic source, device, browsing affinities, and more—ensuring the right message reaches the right shopper.

What triggers are available?

Campaigns can be triggered by time of day, page attributes, on-site behavior, device type, and specific events. Prioritization rules ensure shoppers aren’t overwhelmed by competing campaigns.

Can I include product recommendations inside pop-ups?

Yes. Pop-ups can feature personalized product recommendations. For example, welcoming back a returning visitor with the last products they viewed.

Do I need a developer to set up pop-up campaigns?

No. Nosto’s visual editor and template gallery let marketers build, customize, and launch pop-up campaigns without any development resource needed.

How do I measure pop-up performance?

Nosto’s detailed analytics let you track campaign performance across key metrics, including CTR, conversions, and revenue attribution.