Less work, more growth. Agentic personalization starts now.

New agentic features for commerce experiences, accelerating execution,
and enhancing every customer interaction.

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Trusted by 1,500+ brands across 100+ countries

Meet Huginn
Your central AI agent for commerce experiences

Huginn is Nosto's built-in central agent, the brain powering every agentic feature across our platform. It coordinates with a network of purpose-built AI agents that work autonomously to expand your team's capacity, maximize daily efficiency, and supercharge commerce experiences.

Always-on intelligence Always-on intelligence

Huginn works 24/7 to uncover revenue opportunities, optimize workflows, and surface insights you might miss, because commerce never stops.

Purpose-built agents Purpose-built agents

Expert agents for merchandising, analytics, CRO, development, and content, coordinated by Huginn to multiply results without multiplying headcount.

Autonomy with oversight Autonomy with oversight

Huginn recommends and prepares, you decide and approve. Nothing goes live without your sign-off, giving you speed and confidence.

Huginn in action: leading your team of AI Agents and powering intelligent features

FOR MERCHANTS

Ask Huginn

The AI agent at your command. Ask anything, and it activates a team of specialized agents to do the work for you.

Get instant answers,
insights, and actions

Stop manual configurations, digging through reports or searching documentation. Just ask Huginn for immediate guidance and execution, and shift from doing to leading.

Analyze performance:

“Show me conversion trends by traffic source.”

Optimize merchandising:
“Our Winter Collection isn’t converting,
analyze and optimize it”

Identify growth opportunities:
“Which customer segments are growing fastest
this quarter?”

Accelerate testing: 

“Build experiments to increase product page conversion.”

Explore all AI agents’ capabilities

FOR MERCHANTS

AI Reveals by Huginn

Proactive intelligence that surfaces opportunities before you even ask.

Uncover hidden
revenue opportunities

While you focus on strategy, Huginn continuously analyzes your commerce data to reveal opportunities you might miss. It identifies high-value customer segments, proactively suggests product bundles that increase AOV, generates optimized copy, and recommends search improvements—no prompts required.

  • Discover untapped customer segments worth targeting
  • Create intelligent product bundles that convert
  • Generate contextual titles for product recommendations
  • Improve search relevance with smart
    synonym suggestions

See all AI Reveals features

FOR SHOPPERS

Shopping Experiences by Huginn

Effortless product discovery for every shopper, with intelligent, proactive suggestions and natural conversations.

Shopping Experiences

AI Search
by Huginn

Huginn understands natural language, context, and even pop culture references across markets. Powered by advanced vector search and large language models (LLM), it refines queries with proactive suggestions and engages in real conversation—all directly from the search page.

  • Help shoppers find products faster through deep intent understanding
  • Serve global customers with relevant results in
    their language
  • Convert more browsers into buyers with
    intelligent guidance

Explore all AI Search features

Shopping Assistants Enrichments by Huginn

Huginn supercharges third-party shopping assistants with experience.AI's proprietary Large Intent Model, delivering your commerce intelligence everywhere shoppers are.

  • Use predictive AI that anticipates shopper needs
  • Surface personalized recommendations that maximize relevance
  • Deploy context-aware guidance that
    drives conversions

Learn about Shopping Assistants Enrichments

FOR EXTERNAL AGENTS

Huginn Connect

Intelligence that flows across your tech stack, connecting your preferred AI tools and data seamlessly.

One intelligence layer,
infinite possibilities

Huginn collaborates with external agents via MCP or API to simplify workflows and elevate the customer experience. Bring Huginn’s intelligence to tools like Klaviyo, Shopify Sidekick, Claude Code, Cursor, or VS Code.

  • Unlock seamless interoperability across your tech stack to eliminate silos and unify intelligence
  • Boost operational efficiency by automating workflows and reducing manual tasks across platforms
  • Accelerate innovation by quickly adopting and connecting new AI capabilities as your needs evolve

Explore Huginn Connect options

Jim Lofgren

CEO, Nosto

Our AI-native DNA laid the foundation for what we’re launching today: agentic intelligence for commerce. With Huginn, brands harness the latest AI to supercharge commerce experiences, achieving more with existing resources and making every customer interaction more relevant.

Jim Nosto Ceo Quote

FAQ

What is agentic intelligence in ecommerce?

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Ecommerce agentic AI means moving from AI that only powers experiences to AI agents that support users by reducing repetitive tasks, suggesting actions, and executing tasks under their control. This reduces manual effort, speeds up execution, and unlocks new efficiencies for brands.

How does Huginn work with Nosto’s existing AI features?

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Huginn builds on our artificial intelligence foundation as an agentic layer to our platform. As the central commerce agent, Huginn acts as the brain of our agentic intelligence, coordinating specialized AI agents such as Data Analyst, Merchandising, and Developer Agents. Huginn helps brands unlock even more value from the intelligence already embedded in the platform.

Why choose Huginn?

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Built for commerce and powered by experience.AI™, Huginn is trained on millions of behavioral and transactional data points based on real time. It powers personalization, search, and merchandising, while seamlessly connecting to your broader tech stack through our MCP server.

What are the benefits for brands of using agentic AI?

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Agentic artificial intelligence helps brands increase productivity by simplifying workflows, surfacing insights automatically, and reducing manual overhead–enabling teams to focus more on strategy by removing repetitive execution tasks. It also improves relevance by enhancing shopper-facing experiences.

Can Huginn make changes to my store automatically?

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Huginn will identify opportunities to increase conversion rates, prepare intelligent recommendations, and support workflow execution. But nothing goes live without your sign-off.

How do I get started with Huginn?

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Not a Nosto customer? Simply request a demo to see the platform and our agentic features in action. If you’re already a customer, reach out to your Customer Success Manager to learn more about beta access and early access opportunities.

Ready to experience agentic commerce experiences?

See Huginn in action with a personalized demo

Book a Demo