Guiding brands into the future with the Agentic Commerce Alliance
AI is transforming commerce faster than ever. For many merchants, the question is simple: Where do we even start?
That’s exactly why the Agentic Commerce Alliance exists, and why Nosto is proud to be a co-founding member. By bringing together AI, retail, and marketplace experts, the Alliance helps merchants turn cutting-edge AI technology into real, practical results.
What is the Agentic Commerce Alliance?
The Agentic Commerce Alliance is part of the AI European Initiative, a collective of AI commerce experts focused on helping retailers understand, adopt, and succeed with intelligent technologies.
This Alliance isn’t just a partnership; it’s a commitment to guiding merchants through the most significant shift in retail since the rise of ecommerce: Agentic AI.
Nosto’s Role in Agentic Commerce
For Nosto, participating in the Alliance is a natural extension of our mission to make every impression relevant. Our expertise in intelligent personalization as an agentic Commerce Experience Platform (CXP) is now channeled toward a common industry good: supporting merchants in navigating the new world of agentic commerce.
We are working together to make AI commerce practical and scalable for every merchant. This shared mission shapes how we talk about our role, reinforcing our collective credibility and position as experts.
We aim to help merchants move confidently into this new era.
Huginn: AI in Action
A key part of this for us is Huginn, our central AI agent designed to make intelligent commerce more accessible and actionable. With Huginn, we’re showing what agentic AI can look like in practice: not just a concept, but a capability that supports merchants day-to-day.
By aligning our messaging and focusing on our shared purpose, we are ensuring that when merchants look for help understanding, adopting, and succeeding with the next generation of intelligent commerce, they look to the Agentic Commerce Alliance.
See agentic commerce in action
Hear from Ford’s ecommerce partner Autonative on how they use agentic AI within the “Power Trio”, Nosto–Shopify–Klaviyo, to unify customer, product, and behavioral data in real time.
Watch the on-demand recording here.
