Nosto announces full compatibility with Hyvä Theme to deliver lightning-fast, personalized shopping experiences for Magento brands
New York, May 21, 2025—Nosto, the leading Commerce Experience Platform (CXP), today announced full compatibility with Hyvä Theme, the modern performance-first frontend framework for Magento and Adobe Commerce.
This development enables retailers to combine Hyvä’s cutting-edge speed and user experience enhancements with Nosto’s AI-powered personalization capabilities to create shopping journeys that are fast, intuitive, and highly relevant.
Merchants using the Hyvä Theme will now have out-of-the-box access to Nosto’s entire CXP— including Personalized Search, Product Recommendations, and Category Merchandising, enabling them to create smarter product discovery experiences that drive increased conversion rates, average order values, and lifetime values.
This built-in compatibility perfectly matches Hyvä’s focus on reduced complexity and allows Magento integrators to deliver storefronts that meet client expectations faster, ultimately shortening time-to-value for merchants.
“Hyvä has quickly become the go-to frontend for new Magento builds, and we’re excited to offer full compatibility with it. This integration makes it even easier for Magento and Adobe Commerce retailers to launch fast, engaging, and intelligent commerce experiences,” says Jim Lofgren, CEO of Nosto. “For any brand looking to accelerate growth, combining Hyvä’s performance with Nosto’s personalization is a clear choice.”
“Nosto and Hyvä are both Finnish words, respectively meaning “elevate” and “good, desirable and trustworthy”. That’s exactly what we are bringing to the Magento and Adobe Commerce ecosystem: modern tools and solutions for merchants and agencies to grow their businesses with minimal effort,” says Willem Wigman, CEO and co-founder of Hyvä.
Somfy, the global leader in smart home solutions that’s already using the two solutions in tandem, comments on the benefits they’re seeing.
“We’ve been working with Nosto for nearly a decade, using its AI-powered product recommendations to help shoppers find products aligned with their unique affinities faster. To further enhance the customer experience and support business growth, we needed to improve site performance. Integrating Hyvä’s frontend helped us do that, with notably faster-loading pages. We are pleased with these choices, which have helped us streamline the path to purchase and drive engagement and revenue,” says Mohammed El Khachine, Ecommerce Manager, at Somfy.
By combining their focus on innovation with deep Magento expertise, Nosto and Hyvä are equipping retailers with forward-looking solutions tailored to the ecosystem. With Nosto as a Magento Premier Technology Partner for over a decade and Hyvä now powering more than 5,000 Magento stores, they give leading brands like Adopt and Somfy the confidence to scale and stay ahead on their preferred platform.
Learn more about the Nosto x Hyvä integration.
About Nosto
Nosto is the intelligent Commerce Experience Platform (CXP) that gives brands and retailers intuitively designed tools to increase online revenue through end-to-end commerce experience management.
With experience.AI™, Nosto helps brands enrich and activate customer, product and content data in real-time across personalization, product discovery, and user-generated content to deliver high-performing commerce experiences at scale.
Nosto supports intelligent commerce experiences for more than 1,500 brands in over 100 countries, including Kylie Cosmetics, Dermalogica, Belstaff, The Travel Corporation, BYLT Basics, Douglas, MUJI, Flight Center, Lord and Taylor, Vuori, FIGS, and more.
About Hyvä
Hyvä is a suite of products built entirely from scratch to solve the key pain points faced by the Magento 2/ Adobe Commerce ecosystem. Designed for businesses of all sizes, Hyvä enables merchants to build fast-loading online stores that pass Google Core Web Vitals, resulting in increased traffic, higher conversion rates, and reduced development, maintenance and server costs.
Founded in the Netherlands in 2021, the company is already live on over 5,000 Magento/Adobe Commerce eCommerce websites in 81 countries, including Purina, Citizen Watch, Hydroflask, Ergobaby, Manolo Blahnik, Volkswagen or Audio Technica.
