[On Demand] Clearing the Path to Conversion : Customer Journey Personalisation & Segmentation
Check out our recent session from Adobe Commerce Digital Day for a panel discussion featuring customer journey experts from Nosto and Signet. We shared best practices for creating personalised shopping journeys for today’s consumers that will lead to increased conversions and higher customer lifetime value.
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Prudence Krook
Digital Marketing Manager, Signet

Hugh Pembroke
Digital Project Manager, Signet

Paul Yuen
Account Executive, Nosto
About The Session:
This session dives deep into the segmentation and personalisation strategy Signet, the Australian packaging company, implemented with Nosto at the launch of their recent re-platform onto Adobe Commerce.
You’ll learn:
- How Signet thinks about their segmentation strategy and what segments this has led to them focusing on
- What personalisation best practices Signet has discovered page-by-page through their experience
- How Signet views the relationship between product recommendation placements and content placements
- Why Signet believes certain product recommendation algorithms perform better than others for different segments
Thank you for signing up! You can watch the recording here.