[On Demand] Clearing the Path to Conversion : Customer Journey Personalisation & Segmentation

Check out our recent session from Adobe Commerce Digital Day for a panel discussion featuring customer journey experts from Nosto and Signet. We shared best practices for creating personalised shopping journeys for today’s consumers that will lead to increased conversions and higher customer lifetime value.

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Prudence Krook

Digital Marketing Manager, Signet

Hugh Pembroke

Digital Project Manager, Signet

Paul Yuen

Account Executive, Nosto

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About The Session:

This session dives deep into the segmentation and personalisation strategy Signet, the Australian packaging company, implemented with Nosto at the launch of their recent re-platform onto Adobe Commerce.

You’ll learn:

How Signet thinks about their segmentation strategy and what segments this has led to them focusing on
What personalisation best practices Signet has discovered page-by-page through their experience
How Signet views the relationship between product recommendation placements and content placements
Why Signet believes certain product recommendation algorithms perform better than others for different segments

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“Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences. The customers who interacted with Nosto’s recommendations had a conversion rate 3.5x and an average visit value 3.8x those who didn’t, and our average order value increased by 10%.”

Matthieu Galtié, Head of Digital, Volcom Europe

“It was great to have a dedicated team that was accessible to us as we navigated the Nosto implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team.”

Berly Isaak, Senior Director Global Marketing, LeSportsac

“Nosto’s A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion within weeks on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.”

Emily Andrews, VP of Ecommerce, Cynthia Rowley

“Nosto’s personalized product recommendations give us the ability to deliver highly relevant recommendations with a much larger variety of merchandising goals than native recommendations. The flexibility of the tool gives us a lot of added value, and their easy integration into Commerce Cloud made it so that the entire process was quick and painless.”