[On Demand] Clearing the Path to Conversion : Customer Journey Personalisation & Segmentation

Check out our recent session from Adobe Commerce Digital Day for a panel discussion featuring customer journey experts from Nosto and Signet. We shared best practices for creating personalised shopping journeys for today’s consumers that will lead to increased conversions and higher customer lifetime value.

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Prudence Krook

Digital Marketing Manager, Signet

Hugh Pembroke

Digital Project Manager, Signet

Paul Yuen

Account Executive, Nosto

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About The Session:

This session dives deep into the segmentation and personalisation strategy Signet, the Australian packaging company, implemented with Nosto at the launch of their recent re-platform onto Adobe Commerce.

You’ll learn:

  • How Signet thinks about their segmentation strategy and what segments this has led to them focusing on
  • What personalisation best practices Signet has discovered page-by-page through their experience
  • How Signet views the relationship between product recommendation placements and content placements
  • Why Signet believes certain product recommendation algorithms perform better than others for different segments
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