Encourage conversions with trusted, user-generated content
Supplement your ecommerce store imagery with authentic customer content that inspires shoppers to engage with your products, and lends the social proof needed to convert.
Shoppable
UGC
Fuel click-throughs and conversions with powerful user-generated content (UGC) that inspires shoppers, lends trust, and grows customer loyalty.
Authentic content experiences that boost key ecommerce metrics
Maintain a constant stream of fresh visual content, without the ongoing costs
Save time and money by fuelling your ecommerce content with diverse, freely available UGC, lessening the need to refresh visuals with costly and time-consuming photo shoots.
Streamline the path to purchase by transforming UGC into shoppable content
Seamlessly link any featured UGC pieces to related product pages, or enable direct ‘add to cart’ CTAs, facilitating conversions for shoppers ready to take action.
Easily identify the most performant UGC with Predictive AI
Gauge which UGC is most likely to perform with intelligent predictions that advise what should be published, increasing ongoing campaign performance and reducing curation time.
Turn earned content into owned assets with effortless rights management
Contact content creators to get permission to feature their UGC with our robust, easy-to-use rights management workflows—giving you full control over the T&Cs of UGC rights requests.
Transform your marketing emails with highly-engaging UGC
Drive click-through rates and website traffic by using powerful UGC within your marketing emails, all while creating a cohesive experience between channels.
Encourage conversions with trusted, user-generated content
Supplement your ecommerce store imagery with authentic customer content that inspires shoppers to engage with your products, and lends the social proof needed to convert.
Maintain a constant stream of fresh visual content, without the ongoing costs
Save time and money by fuelling your ecommerce content with diverse, freely available UGC, lessening the need to refresh visuals with costly and time-consuming photo shoots.
Streamline the path to purchase by transforming UGC into shoppable content
Seamlessly link any featured UGC pieces to related product pages, or enable direct ‘add to cart’ CTAs, facilitating conversions for shoppers ready to take action.
Easily identify the most performant UGC with Predictive AI
Gauge which UGC is most likely to perform with intelligent predictions that advise what should be published, increasing ongoing campaign performance and reducing curation time.
Turn earned content into owned assets with effortless rights management
Contact content creators to get permission to feature their UGC with our robust, easy-to-use rights management workflows—giving you full control over the T&Cs of UGC rights requests.
Transform your marketing emails with highly-engaging UGC
Drive click-through rates and website traffic by using powerful UGC within your marketing emails, all while creating a cohesive experience between channels.
Earn more revenue with
UGC-fueled product recommendations
“People love to see and share their selfies on the big screen. Capitalise on this to turn your audiences into amplifiers and advocates, and get tons of great content in the process.”
Read case study
“Driving in-store visits has become a major priority. With Nosto, we can target local customers without relying on our paid ad budget.”
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“UGC works well for us because parents are really discerning about food products for their children. The fact that we are able to access and publish content from real parents, mostly mothers, who are recommending our products to other mothers makes this strategy quite powerful.”
Read case studyKey features
Intelligent content
discovery experiences
start with a CXP
Create hyper-relevant commerce experiences with a CXP that combines cutting-edge search, merchandising and personalization capabilities
Explore how artificial intelligence
can transform your UGC
Read our user-generated
content resources
Discover how to make your Nosto Product Recommendations even more performant by injecting powerful, trustworthy user-generated content into them!
Read articleHelping our
customers succeed
Streamlined
go-live
go-live
Guided onboarding for fast time-to-value
Work
your way
your way
Set and forget or opt for detailed optimization
Always
accessible
accessible
Live chat or email for round-the-clock assistance
Dedicated
CSM
CSM
Regular check-ins with customer success manager
On-demand
resources
resources
Access the Nosto Academy and Help Center
Amazing ecomm tool
& customer support
“Nosto’s customer support couldn’t be better, our success manager is knowledgeable, attentive, and is always prepared to discuss better ways to optimize our brands.”
Exceptional support
and user‑friendly experience
“Nosto is an outstanding platform that exceeds expectations. Their exceptional customer support ensures prompt assistance, while the user-friendly interface simplifies everything.”
Truly amazing customer support
“We appreciate that the Nosto team is always available for us, from bi-weekly status calls to any one-off questions that come up. Their team has always supported us!”
Shoppable UGC FAQ
Why is Shoppable UGC more effective than brand imagery?
Shoppable user-generated content (UGC) delivers authentic social proof by featuring real customers using your products. This builds trust, reduces purchase hesitation, and increases engagement and conversion rates.
How can I turn customer social media posts into “shoppable” content?
With Commerce Sync, you can tag products directly in customer photos—adding pricing, thumbnails, and “Add to Cart” CTAs– so shoppers move from inspiration to checkout in seconds.
How do I get legal rights to use customer content?
Our integrated Rights Management workflows makes it easy for you to request and document permission via hashtag approvals or customizable forms, creating a clear audit trail and legally converting earned media into owned assets.
How does AI help select which UGC to use?
Predictive AI identifies high-performing UGC based on historical data, while Automation Rules use visual recognition and sentiment detection to tag and organize content, reducing manual effort.
Can I personalize UGC for different shoppers?
Yes. With UGC Personalization, you can show different UGC widgets to specific audience segments, increasing relevance and improving ecommerce performance.
Can I use Shoppable UGC in email marketing?
Yes. Email Widgets let you embed high-performing UGC into marketing emails, improving click-through rate (CTR) and maintaining a consistent cross-channel experience.
How can I efficiently collect UGC?
Our Chrome Extension allows teams to aggregate content, send rights requests, and manage assets directly from social platforms—streamlining UGC management at scale.