JOTT boosts CVR & AVV by powering product discovery with Nosto


increase in average visit value


CVR on search pages


increase in CVR
Upon migrating to a new Shopify store, urban fashion brand, JOTT, hoped to easily support a personalized merchandising strategy. The brand’s Shopify agency, The Colorz, was quick to recommend Nosto, and so JOTT implemented a variety of modules from our Commerce Experience Platform:

Category Merchandising: to automate merchandising rules, rank products based on key criteria, and experiment with A/B testing their merchandising experiences

Personalized Search: to leverage semantic intelligence to deliver highly relevant search results and implement search bar redirections to reduce 0 results queries

Product Recommendations: to encourage cross-sells with ‘complete your look’ recommendations, as well as 1:1 personalized ‘you might also like’ recommendations
“The ease of use of Nosto’s interface allows the JOTT team to quickly increase their skills, giving them an immediate preview of merchandising changes on the platform.”

Pauline Comet, Digital Director, JOTT