The Essentials of an Unforgettable Customer Experience

Discover the key technologies shaping tomorrow’s shopping experiences.

Today’s online customers crave an experience that’s unique, connected, and personalized. And the merchants that deliver it will always earn more. Personalized shopping features like individualized product recommendations can increase the average order value by 50 percent or more.

But creating this kind of experience isn’t easy. You must connect all stages of the customer journey and make each one more engaging, more personal, and mobile-friendly – without being intrusive. It’s a tough balance to achieve, and few merchants get it right.

We’ve partnered with Adobe Commerce and select Premier Partners to help you diagnose and differentiate your brand to craft the ideal experience for your customers.

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TRUSTED BY 2,600+ RETAIL BRANDS ACROSS THE WORLD.

Download our guide for effective strategies including:

Secrets to personalizing every single interaction (Nosto)
Using behavioral data to unlock repeat sales (dotdigital)
The product information mistakes that kill conversions (Akeneo)
Content that always converts (Yotpo)
How the wrong kind of security can cost you customers (NS8)
Making tax payments a natural part of your customer experience (Vertex)
Delighting customers even when they’re shipments are late (DHL)

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“Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences. The customers who interacted with Nosto’s recommendations had a conversion rate 3.5x and an average visit value 3.8x those who didn’t, and our average order value increased by 10%.”

Matthieu Galtié, Head of Digital, Volcom Europe

“It was great to have a dedicated team that was accessible to us as we navigated the Nosto implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team.”

Berly Isaak, Senior Director Global Marketing, LeSportsac

“Nosto’s A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion within weeks on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.”

Emily Andrews, VP of Ecommerce, Cynthia Rowley

“Nosto has been an incredible time-saver and has expanded our customization far beyond basic product recommendations. The platform itself is very user-friendly and provides helpful, granular insights on how the campaigns are performing.”

Ian Leslie, CMO, Industry West

“Nosto’s personalized product recommendations give us the ability to deliver highly relevant recommendations with a much larger variety of merchandising goals than native recommendations. The flexibility of the tool gives us a lot of added value, and their easy integration into Commerce Cloud made it so that the entire process was quick and painless.”