Commerce Experience
Examples

Perry Ellis uses Nosto’s Personalized Search to refine autocomplete suggestions in real time. When a new visitor searches for “linen,” results initially show dresswear. But as the shopper starts exploring short-sleeve casual shirts, the search adapts—elevating linen casual shirts in both autocomplete and full search results. Powered by behavioral data and semantic AI, this dynamic personalization helps surface tail-end products that better match evolving intent—boosting engagement, discovery, and conversions with every keystroke.

Personalize search results by applying weighted merchandising rules to color affinities. If a shopper consistently gravitates toward neutrals or bright tones, products in those colors will surface higher in their results—helping them find what they love, faster. These real-time, data-driven boosts improve product relevance and increase conversion, all while aligning with your merchandising strategy.

Say goodbye to siloed merchandising. Deploy merchandising rules across Search, Category Merchandising, and Product Recommendations from a single UI—ensuring your business goals are reflected everywhere. Want to boost high-margin products, shift seasonal stock, or demote low-inventory items? Set it once, and see it applied consistently across the entire shopping journey. This unified approach helps you drive KPIs like AOV, sell-through rate, or inventory turnover—while saving your team valuable time and effort.

Oner Active, a female-founded activewear brand, is taking personalization next level by creating bespoke landing pages tailored to each individual shopper. Inspired by the in-store experience of working with a personal stylist, these curated pages present clothing selections that align with customers’ unique preferences.

For Harvie & Hudson, luxury menswear isn’t just about the clothes—it’s about the experience. The brand uses a smart content personalization banner to entice shoppers with a free gift when they meet a £250 spending threshold. This strategy not only drives up average order value (AOV) but also provides value that resonates with their high-end clientele.

Aubade takes cross-selling to the next level with its “Complete Your Set” bundle. By using smart filters, the brand helps shoppers find the perfect matching pieces, ensuring every addition to their cart feels intentional and cohesive. It’s a subtle yet effective way to enhance the shopping experience while boosting sales.