Stackla, the leading user generated content platform, is now part of Nosto
‘Visual UGC: Powered by Stackla’ will be the new name of the Stackla UGC product
under the Nosto brand as it expands its Commerce Experience Platform (CXP) capabilities
Nosto acquires Stackla
Nosto is excited to announce we have acquired visual user generated content platform Stackla in an effort to bring the most personalized, authentic commerce experiences the market has to offer to life.
Stackla will become ‘Visual UGC: Powered by Stackla’ and sit within Nosto’s Commerce Experience Platform (CXP).
As the world’s leading Commerce Experience Platform, we’re the first solution to provide brands with the data, content and deliverability capabilities they need to create truly personalized, authentic shopping experiences at the scale and speed today’s consumers expect from brands. By combining data-fueled personalization and dynamic experience delivery with scalable visual UGC, Nosto is redefining the future of commerce experiences—giving brands the ability to make every impression relevant.
Through Nosto’s acquisition of Stackla, retailers and brands will be able to collect visual user-generated content from consumers across social media platforms to then personalize their onsite shopping experiences in a way that puts their loyal customers at the forefront of their brand experience. Automated authentic word-of-mouth advocacy in the form of customer-driven visual content enables shoppers to understand how people just like them feel about the brand and its products.
UGC has become an effective way for marketers to connect with shoppers—especially in the last year. Research shows 79% of consumers say UGC highly impacts their purchasing decisions. Additionally, customers are 6x more likely to purchase a product if the page includes pictures from social media. Innovative retailers produce more effective marketing strategies when they display UGC created by loyal customers. By incorporating Stackla’s market intel and deep expertise in UGC, brands using Nosto to create one-of-a-kind shopping experiences will be able to automate how they curate and publish high-converting content.
In addition to retailers, Stackla also serves businesses in travel & hospitality, education, CPG, food & beverage, automotive, and leisure industries. Stackla’s portfolio of clients includes Canon, Lush Cosmetics, Trek Bicycle, Kathmandu, and Nintendo.
As online shopping accelerates and we crave human connection, consumers increasingly seek the real and relevant user-generated content (UGC) they trust to help them make purchasing decisions,” said Jim Lofgren, CEO at Nosto.
At the same time, brands are struggling to create enough engaging and diverse content to deliver the types of authentic, personalized experiences consumers expect. By pairing Stackla’s unrivaled UGC platform with Nosto’s leading Commerce Experience Platform, we can solve this problem for brands—giving them the ability to create more meaningful shopping experiences that drive results.
Jim Lofgren, CEO, Nosto
Stackla’s mission has been to help brands weave powerful customer stories throughout their marketing using authentic user-generated visuals,” said Damien Mahoney, CEO and Co-founder at Stackla. “By joining forces with Nosto, we aim to transform the way brands interact with shoppers—offering inspiration, building trust, shortening paths to purchase, and boosting sales.
Damien Mahoney, Founder, Stackla
Why has Nosto acquired Stackla?
Our mission is to Make Every Impression Relevant. With the addition of Visual UGC to Nosto’s Commerce Experience Platform, we are making impressions more relevant by solving two large challenges for digital commerce: content velocity and content performance.
Adding Visual UGC to the Nosto offering supports the vision of a world where marketers and ecommerce managers are shifting from brand-centric strategies to customer-centric strategies in an effort to make their brand experience more relevant and authentic.
Today’s consumers expect their online interactions with brands to be personalized and authentic. In this environment, it’s challenging for brands to break through the noise to reach and engage scroll-happy shoppers who have high expectations and low trust in brands.
Obtaining enough (and the right kinds of) data, content and delivery methods to produce relevant experiences for individual shoppers is expensive and resource-intensive—making it an unreachable goal for most retailers.
By being the first in the commerce experience space to implement Visual Content and UGC natively, Nosto strengthens its leading position in the market and helps brands meet those ever-increasing expectations that shoppers have.
What does that mean for users of Nosto and Stackla?
‘Visual UGC: Powered by Stackla’ will be the name of the UGC product sitting within Nosto’s Commerce Experience Platform.
As the world’s leading Commerce Experience Platform, we’re the first solution to provide retailers with the data, content and deliverability capabilities they need to create truly personalized, authentic shopping experiences at the scale and speed today’s consumers expect from brands.
By combining the power of data-fueled personalization and dynamic experience delivery with the scale of visual content, we help retailers create commerce experiences that drive inspiration, increase conversions, build loyalty and grow revenue.
I’m an existing
Stackla customer.
How do I log in to
my account(s)?
Stackla is now ‘Visual UGC: Powered by Stackla’ and sits within Nosto’s Commerce Experience Platform. Stackla website pages now redirect to Nosto. You can log in by clicking the button below.
I’m not an existing
Stackla customer.
I’m new to UGC and
would like to learn more.
Great! You can learn more about how ‘Visual UGC: Powered by Stackla’, as well as our Commerce Experience Platform, can help you build and maintain authentic and relevant relationships with your online customers.