Behind the Build: The search experiences shoppers want in 2027

November 12 at 10 AM ET / 3 PM GMT / 4 PM CET

Shoppers expect search to understand them, even when they can’t describe exactly what they’re looking for. In fact, our 2026 research shows that 62% of shoppers often know what they want but can’t find the words for it. And when search lets them down, 40% take the question to an AI tool like ChatGPT or Claude instead.

The bar for search has moved. In this session, Nosto’s Chief Commercial Officer, Jan Soerensen and Head of Search, Florian Niedermayr, take you behind the build of what we’ve been working on.

What you’ll learn:

• What shoppers expect from search in 2027, and where most search experiences still fall short
• A first look at what we’ve been building, and what it means for your search experience
• How search can understand shopper intent, not just typed keywords
• How AI can help shoppers narrow results with less retyping and filtering
• Why control and transparency decide whether shoppers trust AI in search

Why attend:
This session is for ecommerce, digital, and CX leaders who want to see where onsite search is heading and get an exclusive look at how Nosto is shaping it.

Can’t make it?
Register anyway and we’ll send you the recording.