Fashion masterclass: Analyzing Alo Yoga’s UX, personalization & on-site search experience

Since launching in 2007, Alo Yoga has become a force to be reckoned with in the activewear realm. 

Through high-profile celebrity endorsements, strong community engagement, and vast international expansion, the brand’s become a key player, reporting its first billion-dollar sales year in 2022. 

But how exactly does Alo Yoga’s ecommerce store stack up in a highly competitive market?

Join us on April 10, 12 PM ET / 5 PM BST, as we zoom in on the brand’s on-site experience. Dissecting their personalization and search strategies, as well as their overall UX, we highlight some of the key aspects of their store that are supporting their online success.

Chloé Pascal Global Head of Marketing, Nosto

Katie Baligod Director of User Experience, Domaine

Ben Bradley Customer Success Manager, Nosto