Retail masterclass: Analyzing Ulta Beauty's UX and product discovery
Ulta Beauty has redefined beauty retail over the past 30 years, offering a huge range of drug-store and prestige brands under one roof, while building the largest beauty brick-and-mortar beauty chain in the U.S. But what happens when that experience moves online?
In this live session, we’ll analyze Ulta Beauty’s digital frontier, focusing on product discovery, site navigation, category merchandising, and personalized UX. Join us as we break down what shoppers experience along their journey, where the brand excels, and where there are opportunities to make data-driven optimizations that take the experience even further.
Perfect for ecommerce teams in beauty, health, and wellness, or any brand looking to sharpen their site experience ahead of peak season.
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