Clearing the Path to Conversion: Customer Journey Personalization & Segmentation

This session dives deep into the segmentation and personalisation strategy Signet, the Australian packaging company, implemented with Nosto at the launch of their recent re-platform onto Adobe Commerce.

You’ll learn:

• How Signet thinks about their segmentation strategy and what segments this has led to them focusing on
• What personalisation best practices Signet has discovered page-by-page through their experience
• How Signet views the relationship between product recommendation placements and content placements
• Why Signet believes certain product recommendation algorithms perform better than others for different segments