On-demand

Retention In Motion: Lessons in Loyalty from DVF

Featuring

See how DVF is reinventing its brand for today’s digital shopper. In this 20-minute panel, you’ll hear how personalization, CRM, and data are driving measurable ecommerce growth. You’ll walk away with real insights into what’s working now, what’s just hype, and what operators would do differently if they started again tomorrow.

You’ll also learn why retention should be your north star, moving beyond endless discounts to build smarter, high-impact customer journeys. We’ll dive into why data readiness matters more than AI buzzwords, with clean pipes and clear dashboards serving as the foundation for scalable personalization. Finally, discover how re-commerce strategies and brand collaborations can supercharge acquisition and visibility, but only if paired with lifecycle playbooks designed for today’s customer.

Speakers
Rick Watson Founder, RMW Commerce
Claudia Goncalves VP of Ecommerce, DVF
Mitch Gallant Vice President of Sales, Domaine
Gina Potenza Platform Lead, Partner Program & Strategy, Klaviyo
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