Black Friday / Cyber Monday 2020: Looking Back & Planning Ahead

Using data from more than 1,000 Nosto-powered brands to measure year-over-year (YoY) changes by region, industry, device, and platform. During our webinar, we reflect on this data to identify opportunities to help brands worldwide improve their strategies. 

Our panel of Nosto experts dove into the top findings from our Black Friday / Cyber Monday performance report and offered strategic tactics to help fuel future ecommerce strategies. Session insights included:

A Global Panel of Nosto Experts
Chloe Pascal Head of Regional Marketing

Matthaus Bognar Head of Business Development

Patrick Obolgogiani Global Head of Customer Success

Jake Chatt Head of Brand Marketing
About This Webinar:
  • Detailed 2020 numbers around total visits, sales, conversion rate, and order value
  • YoY performance shifts by region, vertical, device, and platform
  • 2020’s impact on BFCM page views, bounce rate, and time spent on site
  • Effective tactics you can implement in Q1 and beyond based on these results