On-demand

[Webinar] Black Friday / Cyber Monday 2020: Looking Back & Planning Ahead

A Global Panel of Nosto Experts
About This Webinar:

We’ve kept an active pulse on the changing behavior of Black Friday / Cyber Monday (BFCM) shoppers in 2020, recently using data from more than 1,000 Nosto-powered brands to measure year-over-year (YoY) changes by region, industry, device, and platform. And, as 2020 comes to a close, we are excited to reflect on this data and identify opportunities to help brands worldwide plan for a successful Q1. 

Our panel of Nosto experts dove into the top findings from our Black Friday / Cyber Monday performance report and offered strategic tactics to help fuel 2021 ecommerce strategies. Session insights included:

  • Detailed 2020 numbers around total visits, sales, conversion rate, and order value
  • YoY performance shifts by region, vertical, device, and platform
  • 2020’s impact on BFCM page views, bounce rate, and time spent on site
  • Effective tactics you can implement in Q1 and beyond based on these results

**Sign-up to view the webinar recording, on-demand!**