Nosto earns 11 G2 badges in Spring 2026 reports
Nosto named a G2 Leader in ecommerce, e-merchandising, and ecommerce personalization
New York, May 21, 2026 — Nosto, the Commerce Experience Platform (CXP) helping brands deliver more relevant digital commerce experiences, today announced it earned 11 badges across five categories in G2’s Spring 2026 reports.
The recognition includes Leader placements in E-Commerce, E-Merchandising, and E-Commerce Personalization in the United Kingdom, alongside High Performer for Ecommerce Search MidMarket and a standout recognition for Highest User Adoption and Users Most Likely to Recommend.
The rankings are based on verified customer reviews submitted to G2, one of the world’s largest software marketplaces, used by more than 80 million software buyers annually.
Unlike analyst evaluations or sponsored placements, G2 rankings reflect direct feedback from merchants actively using the platform every day.
What the G2 reports measure
G2’s quarterly Grid® Reports evaluate software products based on customer satisfaction and market presence. To qualify, vendors must receive a minimum number of verified reviews from real users, and placements cannot be influenced or purchased.
“Only about 10% of all vendors on G2 typically earn a spot in our quarterly Market Reports, making this recognition a true accomplishment,” said Eric Gilpin, President, GTM at G2. “This honor reflects the strong satisfaction of Nosto’s customers and the trust buyers place in G2’s data-driven methodology.”
For ecommerce brands evaluating technology partners, that kind of validation matters. Buyers increasingly research and compare platforms independently before ever speaking with sales, making trusted peer reviews more influential than ever.
What’s behind the recognition
The results reflect a year of continued platform innovation across personalization, search, merchandising, experimentation, and AI-powered commerce experiences.
Recent advancements include:
- Huginn, Nosto’s central AI agent designed to expand merchant teams’ capacity and improve commerce experiences at scale
- Full site A/B Testing & Optimization
- Post-Purchase Upsell for Shopify checkout
- Data Analyst Agent
- AI Bundles
Together, these innovations help brands create more relevant, higher-converting commerce experiences across the entire customer journey.
And according to merchants using Nosto every day, the impact is clear.
“These recognitions reflect more than customer satisfaction, they reflect where commerce is heading,” said Jim Lofgren, CEO at Nosto. “Brands are entering a new era where AI doesn’t just support commerce teams, but actively helps scale decision-making, optimization, and personalization in real time. We believe agentic commerce will define the next generation of digital experiences, and it’s incredibly rewarding to see our customers recognize the value Nosto is delivering today.”
Nosto (www.nosto.com) is the agentic Commerce Experience Platform (CXP) that gives brands intuitively designed tools and AI agents to increase their online revenue through end-to-end commerce experience management.
With experience.AI™, Nosto’s intelligence engine, brands can enrich and connect customer, product, and content data in real-time and make it actionable to personalize every step of the customer journey.
With Huginn, the always-on AI commerce agent orchestrating a network of purpose-built agents, brands unlock new levels of productivity and relevancy, accelerating the path from ideation to execution and enhancing every customer interaction.
Nosto supports intelligent commerce experiences for more than 1,500 brands in over 100 countries, including Kylie Cosmetics, O’Neill, New Era, Marc Jacobs, Belstaff, FIGS, and Todd Snyder, Douglas, Muji, Diane Von Furstenberg, Diptyque, and Tuckernuck.
