Showroomprivé partners with Nosto to power personalization across one of Europe’s largest Shopify replatformings

Nosto, the agentic Commerce Experience Platform (CXP), today announced a new partnership with Showroomprivé, one of Europe’s largest online private sales players, ranked in the top 5 in the Fashion category in the latest Harris Interactive–a Toluna company x FEVAD 2025 study.

A landmark Shopify replatform

The partnership supports Showroomprivé’s migration to Shopify Enterprise with a headless Hydrogen architecture, one of the largest Shopify replatforms in Europe to date. Showroomprivé will use Nosto across personalized search, product recommendations, category merchandising, and content personalization, covering an extremely large and fast-moving product catalog alongside very high traffic volumes.

Why Showroomprivé chose Nosto

Showroomprivé selected Nosto for its ability to handle search relevance, product discovery, and merchandising within a single platform rather than a set of disconnected tools, together with proven integration into the Shopify Enterprise and Hydrogen ecosystem and a team able to work hands-on through a migration of this complexity.

“We’re proud Showroomprivé chose Nosto to bring search, merchandising, recommendations and content personalization together in one platform. And none of this happens without Colorz, whose year of work with the Showroomprivé team built the foundation for this partnership,” said Jan Soerensen, Chief Commercial Officer at Nosto.

A partnership built with Colorz

Colorz is Showroomprivé’s digital agency and a certified Shopify Platinum Partner. The project brings together three complementary areas of expertise: Showroomprivé’s ecommerce vision, Colorz’s Shopify expertise and Nosto’s technology. The shared goal is a product discovery experience that is relevant, high-performing, and built to scale.

This partnership did not happen overnight. It follows more than a year of strategic discussions and technical workshops, with Colorz playing a central role in bringing the teams together

About Nosto

Nosto is the agentic Commerce Experience Platform (CXP) that helps brands increase online revenue through AI-powered search, personalization, merchandising, and purpose-built agents.

With experience.AI™, Nosto’s intelligence engine, brands can enrich and connect customer, product, and content data in real time and make it actionable to deliver more relevant commerce experiences at every step of the customer journey.

With Huginn, the AI commerce agent orchestrating a network of purpose-built agents, brands unlock new levels of productivity and relevancy, accelerating the path from ideation to execution and enhancing every customer interaction.

Nosto supports intelligent commerce experiences for more than 1,500 brands in over 100 countries, including Kylie Cosmetics, O’Neill, New Era, Marc Jacobs, Belstaff, FIGS, and Todd Snyder, Showroomprivé, Douglas, Muji, Diane Von Furstenberg, and Tuckernuck.