Preparing for the 2020 Holiday Season: eCommerce Strategies for Post-Pandemic Retail Success

It’s safe to say, nothing about 2020 has been normal—and this year’s holiday shopping season won’t be either.

The COVID-19 pandemic has caused consumer behavior and expectations to shift and forced retailers to quickly adjust—pivoting to online sales, curbside pick-up and in-store PPE (personal protective equipment) for workers and shoppers.

The unpredictability of this shopping season, paired with many businesses’ need to make up for financial losses incurred during the shutdown, is adding new pressures to an already critical time of year for retail success.

Read this free guide to learn:

Key predictions for the 2020 holiday shopping season
What these new trends mean for retailers
Omnichannel marketing strategies to help retailers cost-effectively drive holiday sales

Access content

Preparing for the 2020 Holiday Season: eCommerce Strategies for Post-Pandemic Retail Success

“Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences. The customers who interacted with Nosto’s recommendations had a conversion rate 3.5x and an average visit value 3.8x those who didn’t, and our average order value increased by 10%.”

Matthieu Galtié, Head of Digital, Volcom Europe

“It was great to have a dedicated team that was accessible to us as we navigated the Nosto implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team.”

Berly Isaak, Senior Director Global Marketing, LeSportsac

“Nosto’s A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion within weeks on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.”

Emily Andrews, VP of Ecommerce, Cynthia Rowley

“Nosto’s personalized product recommendations give us the ability to deliver highly relevant recommendations with a much larger variety of merchandising goals than native recommendations. The flexibility of the tool gives us a lot of added value, and their easy integration into Commerce Cloud made it so that the entire process was quick and painless.”

Preparing for the 2020 Holiday Season: eCommerce Strategies for Post-Pandemic Retail Success

Matthieu Galtié, Head of Digital, Volcom Europe

Berly Isaak, Senior Director Global Marketing, LeSportsac

Emily Andrews, VP of Ecommerce, Cynthia Rowley

Bianca Mercer, Ecommerce and Customer Services Director, Smythson