Consumer Survey: Home and Garden Retail Goes Virtual
With people spending more time in their homes than ever before, it’s becoming more and more important for individuals to have the things around their house and yard that give them that “homey” feeling. Coincidentally, home and garden retail has always been one of the few verticals to firmly keep its feet in the brick-and-mortar sphere due to the importance of experiencing the products prior to purchase. So, without the ability to go shopping in physical stores easily, how are shoppers adapting to buying home and garden products online while their need for the products is greater than ever before?
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About this report
To better understand shopper affinities during this time and uncover opportunities for Home and Garden retailers, Nosto commissioned a survey of 2,000 consumers (1,000 in the United States and 1,000 in the United Kingdom). The survey was conducted through online survey company Censuswide between July 17th and July 21st, 2020. In some questions, respondents were presented with a list of statements and asked whether they “strongly agree”, “somewhat agree”, “neither agree or disagree”, “somewhat disagree”, “strongly disagree”.
In this report, learn:
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What the demand for Home & Garden products is in today’s market
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What the driving factors are for when and why consumers decide to shop for Home & Garden products
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What the steps that shoppers take are when they are trying to make a Home & Garden product purchase decision
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