Bridging the Gap: Consumer & Marketing Perspectives on Content in the Digital Age
Looking at both the consumer and marketer sides of the content equation, this survey uncovers the gaps between what consumers want and what marketers believe they’re providing in the age of digital influence.
We surveyed 1,590 consumers and 150 B2C marketers from the US, UK, and Australia to understand the types of content consumers create, reference, and are influenced by across an array of buying experiences — from travel and dining to automotive and consumer packaged goods (CPG) — while simultaneously exploring the viewpoint of marketers who create content experiences for consumers.
