Embracing Social Commerce: Strategies, Successes & Future Investments Among Retailers

Social commerce has created a new online shopping dynamic, and it’s already having profound implications for the future of retail and customer experiences.

Put simply, social commerce is a powerful method for acquiring and retaining customers, allowing brands to discover, engage with, and shorten the path to purchase for consumers.

In this eTail and Stackla Social Commerce Report, we surveyed 200 retail executives to examine how brands are using social media to help:

Better understand and connect with consumers
Forecast customer behaviors
Build strategies for long-term success

Download this report to uncover which channels and techniques retailers are investing in moving forward and how social commerce will evolve in coming years.

Explore other guides

Ecommerce Making sense of the 2025 Gartner® Magic Quadrant™ for Search & Product Discovery

Ecommerce Holiday season: 2024 consumer trends report

Get ahead of the competition with our exclusive research report, revealing key shopper intentions based on over 2,000 consumers for the 2024 holiday season.

Ecommerce How ecommerce marketers are embracing UGC to boost their online sales

This 2023 study investigates the challenges that ecommerce marketers face when creating visual content, such as the costs of maintaining fresh visuals, and ensuring they support diversity.

Ecommerce Research: The Future of Ecommerce Search

A three-part research study conducted in 2023 uncovering expectation gaps between what shoppers want from site search, what brands think they’re delivering, and what brands are actually delivering. Uncovering the biggest pitfalls, quickest wins, and strategic initiatives for brands, we unearth the site search stats and trends you need to know–directly from your shoppers’ mouths.