A Retailer’s Definitive Guide to Shopify Store Optimisation [European Edition]

In The Entrepreneur’s Guide To Commerce: A Retailer’s Definitive Guide to Shopify Store Optimisation, Shopify Plus and eleven best-in-class technologies share insights, expertise and examples of how European brands can tap into the Shopify ecosystem to enhance commerce experiences.

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About this e-book

Lockdowns, travel bans and retail closures have fundamentally changed how people shop. With an even more competitive landscape and consumer expectations of speed, security and convenience now greater than ever, how can leading brands rise to the challenge and tap into the resources they need to thrive?

In this e-book, Shopify Plus alongside eleven best-in-class partners share insights, expertise and examples of how European brands can tap into the Shopify ecosystem to enhance commerce experiences across key areas.

This e-book includes:

Introduction and market overview (by Shopify Plus)
Personalisation and merchandising (by Nosto)
Online customer service (by Gorgias)
Content-rich experiences (by Styla)
Onsite search (by Klevu)
Customer communities (by LoyaltyLion)
Email automation (by Klaviyo)
SMS, reviews and loyalty (by Yotpo)
Subscriptions (by ReCharge)
Flexible payments (by Klarna)
Sales tax automation (by Avalara)
Fraud prevention (by Signifyd)

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“Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences. The customers who interacted with Nosto’s recommendations had a conversion rate 3.5x and an average visit value 3.8x those who didn’t, and our average order value increased by 10%.”

Matthieu Galtié, Head of Digital, Volcom Europe

“It was great to have a dedicated team that was accessible to us as we navigated the Nosto implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team.”

Berly Isaak, Senior Director Global Marketing, LeSportsac

“Nosto’s A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion within weeks on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.”

Emily Andrews, VP of Ecommerce, Cynthia Rowley

“Nosto’s personalized product recommendations give us the ability to deliver highly relevant recommendations with a much larger variety of merchandising goals than native recommendations. The flexibility of the tool gives us a lot of added value, and their easy integration into Commerce Cloud made it so that the entire process was quick and painless.”