REPORT: The State of Ecommerce 2020

Retail has been one of the hardest-hit industries in terms of being negatively affected by lockdowns and safety precautions being enforced to stop the spread of the global pandemic.

This report analyzes trends in key performance indicators (KPIs) being seen in the ecommerce industry across 6 different verticals from the beginning of May through early August compared to the equivalent time period last year.

Access report

About this report

To better understand shopper behavior during this time and uncover opportunities for ecommerce brands across six key verticals, Nosto studied a cross-section of 500 ecommerce sites over the course of five months. The research was conducted through Nosto-powered brands between March 1st and August 1st, 2020. The key performance indicators that were focused on include visits, sales, conversion rate, and average order value. The data is presented as percentage change compared to Day 1 for both 2019 and 2020 in order to granularly showcase how the pandemic lockdowns of 2020 affected shopper behavior day-by-day.

Download: The State of Ecommerce report to learn:

Which key verticals are fairing better than others
How each KPI compares across verticals
What story each vertical’s data is telling

You will receive an email confirmation shortly.

“Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences. The customers who interacted with Nosto’s recommendations had a conversion rate 3.5x and an average visit value 3.8x those who didn’t, and our average order value increased by 10%.”

Matthieu Galtié, Head of Digital, Volcom Europe

“It was great to have a dedicated team that was accessible to us as we navigated the Nosto implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team.”

Berly Isaak, Senior Director Global Marketing, LeSportsac

“Nosto’s A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion within weeks on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.”

Emily Andrews, VP of Ecommerce, Cynthia Rowley

“Nosto’s personalized product recommendations give us the ability to deliver highly relevant recommendations with a much larger variety of merchandising goals than native recommendations. The flexibility of the tool gives us a lot of added value, and their easy integration into Commerce Cloud made it so that the entire process was quick and painless.”

About this report

Download: The State of Ecommerce report to learn:

Which key verticals are fairing better than others

How each KPI compares across verticals

What story each vertical’s data is telling

Matthieu Galtié, Head of Digital, Volcom Europe

Berly Isaak, Senior Director Global Marketing, LeSportsac

Emily Andrews, VP of Ecommerce, Cynthia Rowley

Bianca Mercer, Ecommerce and Customer Services Director, Smythson